Crossing the enterprise buyer chasm - A live chat with Gartner‘s Hank Barnes

11/14/21 • 63 min

Busting the omnichannel - enterprise hacks and chats

Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise buyer actually is, and how customers can make better buying decisions (or not). Bring your sharpest questions for the free for all chat, this will be a good 'un. Yes, you can get Busting the Omnichannel on iTunes.

Previous Episode

undefined - Customer success debunked and rebooted - a live talk about the role of service providers and SIs - with Josh Greenbaum and Bonnie Duncan Tinder

Customer success debunked and rebooted - a live talk about the role of service providers and SIs - with Josh Greenbaum and Bonnie Duncan Tinder

Yep, on this edition of Enterprise hits/misses radio, Josh Greenbaum and I will settle our differences on customer success. Bonnie Duncan Tinder of Raven Intel will join us to reveal her latest research on the problematic role of professional services partners in customer success initiatives. Join us for this live discussion and yes, your comments will be a big part of this. We'll hash out the problems and shine the light on those getting it done the right way. Reference post: Attention vendors - please stop the customer success hype train, unless you have these six proof points (You can get the link to Josh's post there also). Yes, you can get Busting the Omnichannel on iTunes.

Next Episode

Behind the 2022 un-predictions - how the techno-sausage is made! With Brian Sommer and Jon Reed

Ever wondered how diginomica's annual un-predictions get made? Want a first hand look at a hyper-agile waterfall best practice methodology like no other? Oh yeah - we've got slides baby! Want to take a crack at building your own crystal ball? Paging all tech ninjas and prognosticators - join us for the un-predictions launch release. Feel free to bring your own un-predictions as we gear up for another rollercoaster of a year. Yes, you can get Busting the Omnichannel on iTunes. You can get the slides on youtube via /jonathanwreed.