
The Ballad of Schwan's Frozen Pizza
01/31/22 • 59 min
2 Listeners
My girlfriend Sarah joins to talk about frozen food, a surprising amount of corporate espionage, and the private company that has a ~70% likelihood of supplying your public school's pizza: Schwan's! The school lunch contract biz is more intense than you'd think. Please follow @BustedBizBureau everywhere!
- Marvin M. Schwan, John Radzilowski, Immigrant Entrepreneurship 2018
- Schwan, Marvin in front of an original ice cream truck, ca. 1977
- Ketchup as a Vegetable: Condiments and the Politics of School Lunch in Reagan’s America, Amy Bentley, Gastronomica 2021
- Judge Allows Lawsuit to Proceed in $870 Million Schwan Heir Case, AP News 1996
- MARK SCHWAN AND PAUL SCHWAN VS LAWRENCE BURDGOF ET. AL, APPEAL FROM SECOND JUDICIAL COURT, MINNEHHAHA COUNTY, SOUTH DAKOTA
- Corporate Spies: The Pizza Plot, Adam L. Penenberg and Marc Barry, NYT 2000
- UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Schwan’s IP, LLC, and Schwan’s Consumer Brands North America, Inc VS Kraft Pizza Company
- Potato politics, with a pizza side, David Rogers, Politico 2011
- Washington pizza sauce fight has deep Minnesota ties, Brett Neely, MPRNews 2011
- Leading School Food Supplier, Schwan’s Food Service, Serves Up Industry’s First Portfolio of Products to Meet Proposed USDA School Meal Rules, BusinessWire 2011
- City Schools’ Food Program Struggles with Pizza Problems, City Limits 2016
- Schwan's Co. v. Cai 12-2-2021
My girlfriend Sarah joins to talk about frozen food, a surprising amount of corporate espionage, and the private company that has a ~70% likelihood of supplying your public school's pizza: Schwan's! The school lunch contract biz is more intense than you'd think. Please follow @BustedBizBureau everywhere!
- Marvin M. Schwan, John Radzilowski, Immigrant Entrepreneurship 2018
- Schwan, Marvin in front of an original ice cream truck, ca. 1977
- Ketchup as a Vegetable: Condiments and the Politics of School Lunch in Reagan’s America, Amy Bentley, Gastronomica 2021
- Judge Allows Lawsuit to Proceed in $870 Million Schwan Heir Case, AP News 1996
- MARK SCHWAN AND PAUL SCHWAN VS LAWRENCE BURDGOF ET. AL, APPEAL FROM SECOND JUDICIAL COURT, MINNEHHAHA COUNTY, SOUTH DAKOTA
- Corporate Spies: The Pizza Plot, Adam L. Penenberg and Marc Barry, NYT 2000
- UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Schwan’s IP, LLC, and Schwan’s Consumer Brands North America, Inc VS Kraft Pizza Company
- Potato politics, with a pizza side, David Rogers, Politico 2011
- Washington pizza sauce fight has deep Minnesota ties, Brett Neely, MPRNews 2011
- Leading School Food Supplier, Schwan’s Food Service, Serves Up Industry’s First Portfolio of Products to Meet Proposed USDA School Meal Rules, BusinessWire 2011
- City Schools’ Food Program Struggles with Pizza Problems, City Limits 2016
- Schwan's Co. v. Cai 12-2-2021
Previous Episode

iO Theater
KP joins to talk about origins and dramatic sudden closure of iO theater. How can you make a sustainable business off of adults playing pretend? Turns out it’s pretty hard. This episode has everything: improv comedy, wage theft allegations, desecration of human remains. Twists and turns everywhere! Follow KP's incredible project @they.call.us everywhere!!!
Footnotes:
- Behind the Laughs: Community and Inequality in Comedy, Michael P. Jeffries
- The Funniest One in the Room: The Lives and Legend of Del Close, Kim “Howard” Johnson
- Chicago Comedy: A Fairly Serious History, Margaret Hicks
- Skullduggery, Tad Friend, The New Yorker
- Comedy Guru Charna Halpern Carries On, Achy Obejas, Chicago Tribune
- The First Comedy Strike, Richard Zoglin, Time Magazine
- This Unsung Comic Guru Turned Her Passion For Improv Into a Profitable Business INC Magazine, 2016
- iO Co-Founder's Controversial Sexual Harassment Comments Spark Debate, Mae Rice, Chicagoist
- iO Chicago’s move is more than a new address, Chris Jones, Chicago Tribune
- iO makes a big move into founder Charna Halpern’s ‘dream theater’, Brianna Wellen, Chicago Reader
- What We Can Learn From Improv Theaters' PPP Loans, Seth Simons, Paste Magazine
- The Death of an Improv Theater: Mismanagement and Neglect at iO West, Seth Simons, Paste Magazine
- Chicago Comedy Institution iO Theater Is Closing, Melena Ryzik, The New York Times
- iO Past, Present, and Non-Future, Jack Helbig, Chicago Reader
- The Case for Unionizing Comedy, Seth Simons, The Outline
- Laughs Can Be Cheap at a Comedy Theater, Jason Zinoman, NYT
- She’s the Hidden Architect of Modern Comedy, Jason Zinoman, NYT
PS. Sorry Seth Simons, I think I said your name wrong like 8 times in this episode. I misread it so many times. Forgive me, bestie.
Next Episode

eBay
How far would you go to protect your company’s reputation? Is it box-of-live-spiders far? Is it cross-country far? Is it re-enact-a-B-list-80s-movie far? Emily Lindsey joins for this very crime-y episode about the eBay corporate cyberstalking scandal that goes further than you’d imagine. This episode is absolutely nuts; it’s got blogging, it’s got schemes, it's got people who make a preposterous amount of money trying to do crime. Can’t miss this one! Follow @BustedBizBureau everywhere!
- “Take Her Down”: Inside eBay’s Stalking Campaign against a Natick Couple, Mike Damiano, Boston Magazine, December 2021
- Activist Investor Eviscerates eBay Management, Ina Steiner, eCommerceBytes January 2019
- eBay CEO Devin Wenig Earns 152 Times That of Employees, Ina Steiner, eCommerceBytes April 2019
- FBI Affadavit, Mark Wilson, June 11 2020
- Gilbert, Popp, Stockwell and Zea Charging Doc, US District Court of Massachusetts, May 2020
- US District Court of Massachusetts vs. Phillip Cooke, July 2021
- Pictures of iMessages, Craigslist Post, and Pig Mask, BustedBizBureau Instagram, 2022
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