The North Face vs Patagonia - Rescue Mission | 5
04/08/20 • 25 min
10 Listeners
It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.
But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.
Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.
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It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.
But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.
Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
The North Face vs Patagonia - Zen and the Art of Business | 4
It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.
Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.
But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episode
The North Face vs Patagonia - Eco-Samurai | 6
3 RecommendationsIt’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.
Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.
But soon, the two rivals will find themselves coming together to battle a common foe.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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