The North Face vs Patagonia - Patagucci | 3

04/01/20 • 25 min

9 Listeners

It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.

Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines.

But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for.

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Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines.

But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

The North Face vs Patagonia - Blazing Trails | 2

2 Recommendations

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too.

But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

The North Face vs Patagonia - Zen and the Art of Business | 4

It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.

Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.

But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.