The North Face vs Patagonia - Eco-Samurai | 6

04/13/20 • 24 min

10 Listeners

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

But soon, the two rivals will find themselves coming together to battle a common foe.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

But soon, the two rivals will find themselves coming together to battle a common foe.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

The North Face vs Patagonia - Rescue Mission | 5

2 Recommendations

It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.

But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.

Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

An Inside Look at The North Face with Former CEO Hap Klopp | 7

One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000.

Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is a global brand that can be found in 5,000 locations across 50 countries.

We’ll hear from Klopp on what the journey was like to become one of the biggest outdoor apparel brands.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.