Looking Back, Looking Ahead with Danny Iny

12/15/16 • 43 min

Business Reimagined with Danny Iny | The Mirasee Podcast

The world has been reeling after the outcome of the US elections in November 2016. Even online entrepreneurs have seen the effects: post-election product launch results have ranged “ from disappointing to disastrous.” Yet Danny Iny, CEO and founder of Mirasee, is optimistic that things are getting better. Why is that? In today’s episode, he talks about the changes he’s seeing in the world of online business, and how entrepreneurs can ride on these trends—including those who are just starting out. Listen if you want to keep your ear to the ground and be ready for what’s coming. Also: The two biggest shifts in online business that have begun to take place and will continue to have an impact on how we do business and what results we get What’s happening in the great information-education divide Why 2017 is the best time to get started with creating and selling online courses, for those who haven’t done so yet How small players can succeed, even if they don’t have the expertise, marketing savvy, technical ability, or money Key Points: At 4:02 - What types of businesses will do better, amidst all the uncertainty At 9:10 - The biggest post-election risk for entrepreneurs At 11:46 - How strategies and platforms go through cycles, and what’s coming up next for last year’s favorites At 16:30 - How being value-driven is transitioning from a differentiating factor into a hygiene factor At 21:36 - The challenge of scaling up online education At 23:55 - Different ways online marketing is maturing and what they mean for solo- and small businesses At 28:30 - Changes that are already happening in paid media that can be an obstacle to businesses that don’t have massive advertising budgets At 31:06 - What the warm pyramid of traffic is and why it will experience a resurgence in 2017 and beyond At 34:08 - How solo businesses are “growing up” At 36:58 - How online product launches are transitioning from formulaic approaches to something more adaptive and resonant with audiences At 41:43 - The two things that remain constant in business (that are not death and taxes)

Previous Episode

The Competitive Advantage with Yanik Silver

Business owners want the competitive advantage. All too often, they resort to less-than-moral tactics to get there. But according to Yanik Silver, times are changing. People like you, who want to do good in the world and prosper from it, are about to eclipse those who just want the money. How is this possible? In today’s episode, Yanik Silver talks about how aligning the ‘true soul’ of your business will not only help you stay motivated, but will also give you a competitive advantage with the shifting mentality of consumers. Also: How Yanik turned a $400,000 loss into a wildly successful business by finding his own alignment How to properly choose a mission, message, and cause, and avoid the same embarrassment that KFC faced when selling fried chicken to support breast cancer research How to tie in your life’s work to your business model, and to do so without feeling bad about it. If you are ready to join the forward-thinking entrepreneurs who are making real change in the future of business, and doing so in a way that enriches everyone, then you don’t want to miss this episode with Yanik Silver. KEY POINTS: At 4:00 – Yanik talks about how he went from being nearly half a million dollars in debt to running a business that wasn’t just in line with his core beliefs, but also was highly successful. At 6:00 – Danny and Yanik discuss how he made the new business sustainable as a membership model. At 10:30 – Yanik explains exactly what an ‘evolved enterprise’ is, and why this type of company will have the competitive advantage in years to come. At 13:00 – Yanik and Danny discuss how companies without a core mission are either going to evolve or fail. They talk about KFC’s doomed foray into the new landscape. At 20:00 – Danny and Yanik talk about his new book, who it’s for, and what they can expect to get out of it that will usher in a new age of evolved enterprises.

Next Episode

The Future and Opportunity of Online Education

Danny Iny, Mirasee’s founder and CEO, takes a break from writing the revised edition of his book, Teach and Grow Rich, to reflect on where online education is heading and how independent online course creators can start capturing their markets today, while the industry is wide open. Key Points: At 1:07 - How the world of online business is growing up At 6:42 - Why online education is like podcasting At 10:35 - How most of today’s online courses are failing (and why that spells opportunity for those who know better) At 14:25 - What makes for a good educational experience At 16:19 - Why the best way to create an online course is to go... analog At 18:27 - Why marketing matters when you first launch your course but becomes less important over time At 25:14 - Exciting opportunities emerging through technology, and why you shouldn’t focus on them when you’re just getting started At 27:10 - Danny’s advice for aspiring course creators