Attach your Marketing to Revenue
09/21/20 • 19 min
So many business focus on only brand or only MQLs when it comes to marketing.
I am unapologetically of the mindset that you should only attach your marketing efforts to revenue.
This is especially challenging if you are selling to large enterprise. I can personally attest that it is possible and you should be religiously committed to driving revenue with your marketing efforts.
So many business focus on only brand or only MQLs when it comes to marketing.
I am unapologetically of the mindset that you should only attach your marketing efforts to revenue.
This is especially challenging if you are selling to large enterprise. I can personally attest that it is possible and you should be religiously committed to driving revenue with your marketing efforts.
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