YouTube vs. Podcasts: Understanding the Differences in Audience Growth Strategies

Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts.
In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates with your audience and keeps them returning for more.
We'll also explore the ever-evolving debate of podcast versus YouTube platforms, discussing each medium's unique advantages and how to leverage them effectively for maximum exposure. Whether you're an aspiring podcaster or a seasoned content creator, understanding the nuances of these platforms will be crucial in optimizing your audience growth potential.
Moreover, tailoring your podcast content to suit different age groups is vital in this era of diverse generations. Stephanie will unravel the secrets to connecting with millennials, Gen Z, Gen X, and baby boomers alike, empowering you to create a podcast that transcends generational boundaries and resonates with all.
Tune in to the Business of Sound podcast, and equip yourself with the strategies and insights you need to elevate your podcast to new heights. Whether you're aiming for viral success, increased downloads, or greater engagement, this episode will provide you with a roadmap to achieve your goals and build an avid community of loyal listeners. Let's embark on this exciting journey together and unlock the full potential of your podcast!