Business of Sound

On this episode of Business of Sound, host David Sagura sits down with Shannah Game, host of the "Everyone's Talking Money" podcast, to discuss the ins and outs of creating compelling content around taboo topics like personal finances. They delve into Game's experience as a financial planner, her podcasting journey, and her thoughts on monetization and brand-building. They also touch upon the challenges of standing out in a crowded podcast market and how to navigate the sometimes-tricky world of podcast advertising.

The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok for maximum impact. The conversation delves into the power of social media clips, the future of video podcasting, and the importance of diversity in the industry. Explore the fascinating intersection of TikTok and podcasting in this highly anticipated episode of "The Business of Sound."

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Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts.
In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates with your audience and keeps them returning for more.
We'll also explore the ever-evolving debate of podcast versus YouTube platforms, discussing each medium's unique advantages and how to leverage them effectively for maximum exposure. Whether you're an aspiring podcaster or a seasoned content creator, understanding the nuances of these platforms will be crucial in optimizing your audience growth potential.
Moreover, tailoring your podcast content to suit different age groups is vital in this era of diverse generations. Stephanie will unravel the secrets to connecting with millennials, Gen Z, Gen X, and baby boomers alike, empowering you to create a podcast that transcends generational boundaries and resonates with all.
Tune in to the Business of Sound podcast, and equip yourself with the strategies and insights you need to elevate your podcast to new heights. Whether you're aiming for viral success, increased downloads, or greater engagement, this episode will provide you with a roadmap to achieve your goals and build an avid community of loyal listeners. Let's embark on this exciting journey together and unlock the full potential of your podcast!

In this episode of The Business of Sound, host David Segura interviews Rodney Richard, also known as Don Vito. They explore his journey from the Marines to becoming a key figure in the music industry, working with artists like TI and Ciara. Don Vito shares his insights on navigating the business side of entertainment and his transition into podcasting. He emphasizes the importance of community in building and monetizing podcasts and offers valuable advice for creators looking to grow their audience and succeed in the evolving media landscape.

In this episode, we explore the experiences and perspectives of our guest, Bryan Barletta—founder of Sounds Profitable, a comprehensive resource for podcast advertising and ad tech education and news. David and Bryan explored podcasting as a hobby versus a career. Prepare for a fascinating discussion highlighting invaluable tips and perspectives for podcast executives, hosts, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media