TikTok's Influence on Podcasting: Unlocking New Opportunities for Content Creators

08/17/23 • 29 min

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The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok for maximum impact. The conversation delves into the power of social media clips, the future of video podcasting, and the importance of diversity in the industry. Explore the fascinating intersection of TikTok and podcasting in this highly anticipated episode of "The Business of Sound."

Instagram: @glassboxmedia Linkedin: Glassbox Media

Instagram: @glassboxmedia Linkedin: Glassbox Media

Previous Episode

YouTube vs. Podcasts: Understanding the Differences in Audience Growth Strategies

Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts.
In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates with your audience and keeps them returning for more.
We'll also explore the ever-evolving debate of podcast versus YouTube platforms, discussing each medium's unique advantages and how to leverage them effectively for maximum exposure. Whether you're an aspiring podcaster or a seasoned content creator, understanding the nuances of these platforms will be crucial in optimizing your audience growth potential.
Moreover, tailoring your podcast content to suit different age groups is vital in this era of diverse generations. Stephanie will unravel the secrets to connecting with millennials, Gen Z, Gen X, and baby boomers alike, empowering you to create a podcast that transcends generational boundaries and resonates with all.
Tune in to the Business of Sound podcast, and equip yourself with the strategies and insights you need to elevate your podcast to new heights. Whether you're aiming for viral success, increased downloads, or greater engagement, this episode will provide you with a roadmap to achieve your goals and build an avid community of loyal listeners. Let's embark on this exciting journey together and unlock the full potential of your podcast!

Next Episode

How Does Glassbox Media Support and Elevate Podcast Creators?

In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director.
Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnerships for the company and how they help creators monetize, develop their IP, and grow their audience. With a focus on established creators and a diverse range of show genres, Glassbox Media aims to support and elevate podcasts through long-term exclusive partnerships. Hit that subscribe button and dive into this episode of Business of Sound to learn more about audio partnerships and their role in the podcasting world.
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Linkedin: Glassbox Media