#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
10/03/22 • 21 min
You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.
Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others.
From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more.
In this episode, we want to show you how ad tech that has been powering mobile games’ growth in fact capable to do the same for non-games.
Today’s Topics Include:
- For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand
- Mobile game categories that have been enjoying the growth the most
- What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting
- Non-gaming app market trends
- What the future holds for non-games app promotion
Links and Resources:
Quotes from Andrey Kazakov:
“Gaming definitely paved the way”
“The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.”
“Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.”
“While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.”
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You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.
Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others.
From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more.
In this episode, we want to show you how ad tech that has been powering mobile games’ growth in fact capable to do the same for non-games.
Today’s Topics Include:
- For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand
- Mobile game categories that have been enjoying the growth the most
- What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting
- Non-gaming app market trends
- What the future holds for non-games app promotion
Links and Resources:
Quotes from Andrey Kazakov:
“Gaming definitely paved the way”
“The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.”
“Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.”
“While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.”
Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube
Previous Episode
#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.
Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others.
From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more.
In this episode, we want to show you how ad tech that has been powering mobile games’ growth in fact capable to do the same for non-games.
Today’s Topics Include:- For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand
- Mobile game categories that have been enjoying the growth the most
- What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting
- Non-gaming app market trends
- What the future holds for non-games app promotion
“Gaming definitely paved the way”
“The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.”
“Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.”
“While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.”
Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024Next Episode
#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketin...
On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors and you know how hard it is to win people’s attention and grow your app business.
So, today Dr. Gonzalo and Peter will tell you about services and tools that can help app marketers to grow their app businesses more efficiently.
Today’s Topics Include:- How having more touchpoints help developers to monetize, grow, and drive business results
- What services should app developers take advantage of to improve their offering and reach even wider audiences.
- What tools and solutions are available to help them on this quest?
- What exciting and promising are coming up on a mobile tech frontier?
- Dr. Jaime Gonzalo on LinkedIn
- Peter Gauden on LinkedIn
- HUAWEI
- Business Of Apps - connecting the app industry
“The DNA of HUAWEI has three dimensions - the customer's centricity, the collaboration and technological innovation.”
“The smartphone industry has topped out, it topped out 6 years ago, which means there is no growth in the mobile app user base. But in a meantime, there are 6 thousand apps released every day, this means that even if a normal user would have maybe 100 apps on their phone, there are 3 million apps out there. It creates a bottleneck.”
“Innovations are clearly at the core of the HUAWEI's system.”
Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024If you like this episode you’ll love
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