#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
09/26/22 • 23 min
When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.
In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.
In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we’re all moving in time and will get there on November 25th and 28th respectively.
Today’s Topics Include:
- Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform
- What are seasonal promotions
- What app marketers and brands need to know about app marketing on Black Friday
- How Cyber Monday can fit into your app marketing strategy
- Good examples of successful ad campaigns on Black Friday and Cyber Monday
- Mistakes made by brands on these two holidays
- Takeaways
Links and Resources:
Quotes from Jason Smith:
“You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.”
“Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.”
“Don't push to somebody who just bought it a month before for price.”
“I think what many people like to do is rewarding most loyal customers.”
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When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.
In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.
In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we’re all moving in time and will get there on November 25th and 28th respectively.
Today’s Topics Include:
- Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform
- What are seasonal promotions
- What app marketers and brands need to know about app marketing on Black Friday
- How Cyber Monday can fit into your app marketing strategy
- Good examples of successful ad campaigns on Black Friday and Cyber Monday
- Mistakes made by brands on these two holidays
- Takeaways
Links and Resources:
Quotes from Jason Smith:
“You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.”
“Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.”
“Don't push to somebody who just bought it a month before for price.”
“I think what many people like to do is rewarding most loyal customers.”
Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube
Previous Episode
#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.
In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.
In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we’re all moving in time and will get there on November 25th and 28th respectively.
Today’s Topics Include:- Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform
- What are seasonal promotions
- What app marketers and brands need to know about app marketing on Black Friday
- How Cyber Monday can fit into your app marketing strategy
- Good examples of successful ad campaigns on Black Friday and Cyber Monday
- Mistakes made by brands on these two holidays
- Takeaways
“You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.”
“Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.”
“Don't push to somebody who just bought it a month before for price.”
“I think what many people like to do is rewarding most loyal customers.”
Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024Next Episode
#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.
Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others.
From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more.
In this episode, we want to show you how ad tech that has been powering mobile games’ growth in fact capable to do the same for non-games.
Today’s Topics Include:- For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand
- Mobile game categories that have been enjoying the growth the most
- What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting
- Non-gaming app market trends
- What the future holds for non-games app promotion
“Gaming definitely paved the way”
“The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.”
“Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.”
“While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.”
Brought to you by Business Of Apps A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024If you like this episode you’ll love
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