Talking about the "Stripped-Down Guide to Content Marketing" with John Egan

08/08/23 • 20 min

John Egan is a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jayhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jayhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor in chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. Learn more online:
www.johnegan.net
https://johnegan.net

https://www.facebook.com/JohnJEgan

https://twitter.com/JohnJEgan

https://www.linkedin.com/in/johnjegan/

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https://www.facebook.com/JohnJEgan

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https://www.linkedin.com/in/johnjegan/

Previous Episode

Talking about Account Based Marketing with Andrei Zinkevich Founder of FullFunnel.io

Founder of Fullfunnel.io ( full-funnel account-based marketing operations for B2B tech companies) and ROIplan (marketing planning platform).
Andrei lives and breathes B2B marketing since 2007.
In 2019 he published "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" book that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority.
Host of The Full-Funnel Marketing Podcast.
Additional links to resources I’ve mentioned during the interview:

Next Episode

Talking about the importance of Mentorship with Maja Baranova of Femme Palette

Bio:

Meet Maja, a professional with a human approach. Maja has extensive experience in relationship-building and people operations, particularly in the fast-paced startup environment. Maja successfully built the HR department from scratch, single-handedly scaled a startup by recruiting talented people and keeping high retention rates, working closely with C-level managers and team leaders to provide guidance in leadership, people management, and hiring.

Maja's passion lies in helping individuals navigate their career path, achieve their full potential, and find balance and fulfilment. As a mentor, she provides guidance and support to help individuals overcome career challenges and thrive. As a speaker, she shares powerful stories about facing and overcoming challenges in career to inspire, motivate and encourage people on their journey, building on her ability to connect with the audience on a professional, personal as well as emotional level.

In her role of Mentor Success Manager, Maja is assessing and interviewing mentors, managing the mentor community, creating resources which help mentors to improve crucial mentoring and professional skills, and facilitates online workshops and Panel Talks.

Maja's mission is to challenge stereotypical approaches in business as well as common societal expectations imposed on individuals by bringing perspective and insights, and initiating important conversations. She believes that understanding the connection between our career and other elements of our lives is crucial in finding balance and achieving our full potential.

Links:

My linkedIn: https://www.linkedin.com/in/maja-baranova/

Femme Palette web: https://www.femmepalette.com

Pathless Path book: https://think-boundless.com/the-pathless-path/

Woman of Impact with Lisa Bilyeu: https://www.youtube.com/@LisaBilyeu

Business Not 101 - Talking about the "Stripped-Down Guide to Content Marketing" with John Egan

Transcript

John4_S4E41

Olivier B: [00:00:00] Welcome to Business Not 1 0 1, a podcast that explores the uncommon side of business, goes beyond the conventional teachings, delves into the practical real world strategies and insights from successful founders, entrepreneurs, industry experts that understand what drives growth and how to achieve success in an ever-changing business landscape.

So join us and let's go beyond the basics.