253: Small Business Advisors | Crafting the Perfect Business Story with Michael de Groot
05/07/23 • 30 min
1 Listener
Are you tired of pouring time and money into marketing efforts that just don't connect with your audience? Have you been told to simply “tell a good story” but still aren't seeing the sales boost you were hoping for? It's time to discover the power of strategic storytelling.
Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.
In this episode, Michael shares tips to:
- Uncover the vital role of an enthralling business story in attracting and retaining customers,
- Tap into emotional connections for authentic, captivating stories that audiences will love, and
- Create impactful marketing videos that zero in on customer concerns and drive engagement.
He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.
Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!
🔗 Click Here to Access Resources Michael Recommends.
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
Are you tired of pouring time and money into marketing efforts that just don't connect with your audience? Have you been told to simply “tell a good story” but still aren't seeing the sales boost you were hoping for? It's time to discover the power of strategic storytelling.
Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.
In this episode, Michael shares tips to:
- Uncover the vital role of an enthralling business story in attracting and retaining customers,
- Tap into emotional connections for authentic, captivating stories that audiences will love, and
- Create impactful marketing videos that zero in on customer concerns and drive engagement.
He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.
Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!
🔗 Click Here to Access Resources Michael Recommends.
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
Previous Episode
252: Small Business Advisors | Dr. Shanta Harrison Schools Us on Analyzing Census Data to Secure Government Contracts and Certifications
Our next featured small business advisor this season is Dr. Shanta Harrison. She has over 25 years working for and with local, state, and federal government. Her career began as a high school student working as a Page in the Louisiana Senate and progressed into various leadership roles throughout American government.
It was during a particular change in a gubernatorial administration that Dr. Harrison found herself without a job. In response, she started her own consultancy uncovering the power of government contracts in the process. Little did she know that it would be the start of a journey that would prove the importance of mentorship, perseverance, and staying true to one's purpose in achieving success.
She also currently serves as the Deputy Assistant Director for Communications and Outreach for the City of Houston's Housing and Community Development Department. This role, in addition to her own business, enables her to impact lives through both policymaking and entrepreneurship. With a unique perspective on both sides of the government coin, Dr. Harrison is well-equipped to guide small business owners through securing government contracts and certifications.
In this episode, Dr. Harrison schools us on how to:
- Leverage census data to secure funding for small businesses,
- Determine which business certifications can increase your chances of getting certain government contracts,
- Keep your overhead low by tapping into various free small business consulting services, and much more!
Dr. Harrison also makes the case for engaging and collaborating with local politicians and government outreach initiatives to support small businesses. Includes a surprise revelation at the end of the episode!
🔗 Access Resources Dr. Harrison Recommends: https://www.eqbsystems.com/podcast/252-small-business-advisors-dr-shanta-harrison-schools-us-on-analyzing-census-data-to-secure-government-contracts-and-certifications
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling without pain and chaos. Consider participating in the Smooth Operator Course to learn more about building business infrastructure.
Next Episode
254: Small Business Advisors | Alex Sanfilippo Explains How to Be a Guest on Podcasts
We’re on a roll here on Season 20 of the Business Infrastructure show! Our featured small business advisors have dropped gems..and mics (pun intended). And our guest on this episode is no exception. Meet Alex Sanfilippo, founder and lead educator at PodPros.
PodPros is a multi-media parent company with a pure focus on all things podcasting. It’s home to PodMatch – an online matchmaking service that pairs podcast guests with hosts.
Why should you consider being a guest on podcasts?
It gives you an opportunity to share your expertise about your field as well as add value to listeners who may be unaware of the benefits of your products or services. Millions of people listen to podcasts daily, so becoming a guest is a viable addition to your business development and marketing strategies.
But be warned – as Alex mentions in this episode, podcasting is a form of public speaking. He talks more about that as well as how to:
· Develop impactful podcast guest bios that captivate potential listeners,
· Increase your brand’s visibility and exposure,
· Prepare a media kit that showcases your talents,
· Pitch podcast hosts with mutually beneficial purposes and more!
If you want to know more about the power of podcast guesting as a business growth strategy that yields profit, then this episode is for you!
_____________
🔗 Click Here to Access Resources Alex Recommends.
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
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