Revolutionizing Music Education: Integrating Technology with Katie Argyle of Midnight Music

Are you looking to integrate technology into your music teaching practice? Then, join us as we sit down with Katie Argyle, the mastermind behind Midnight Music, an online membership program revolutionizing music education. Katie's journey from a music student working in a retail music shop to a technology educator for music teachers is filled with fascinating insights and practical advice. We get into the nitty-gritty of her transition from live workshops to the digital space, her obstacles, and her secret to overcoming them.
We spent much time unpacking the robust marketing strategy propelling Midnight Music to succeed. Katie sheds light on content-driven marketing, the power of a solid email list, and her approach to growing her membership program. We also dive into the intricacies of running an online business—creating engaging content, managing specialized teams, and delegating responsibilities. With a knack for adapting to changing landscapes, Katie shares her experience of tweaking business strategies amidst the COVID-19 pandemic.
Our conversation with Katie also delves into the challenges of finding the right team members for a virtual outfit, her method of batching tasks, and her innovative approach to creating content for her courses. Katie also shares her insights on handling the 'teaching technology' aspect, emphasizing the importance of not assuming knowledge and not making people feel inadequate. This insightful discussion brings valuable lessons for anyone interested in blending music education with technology, running an online business, or learning from a unique success story.
Check out Katie's website: https://midnightmusic.com/