Mastering LinkedIn - Boost Your Business Buying Strategies

12/15/23 • 40 min

Business Buying Strategies from The Dealmaker's Academy

Mastering LinkedIn: Boost Your Business Buying Strategies

In this podcast, Jonathan Jay invites LinkedIn expert, Andrew Grill, to share his insights on how to use LinkedIn more effectively, especially for individuals interested in buying businesses. Topics covered include developing online credibility through LinkedIn, improving profiles for greater visibility, using LinkedIn analytics, understanding the LinkedIn algorithm, and exploring various LinkedIn tools. Grill also introduces the 'LinkedIn Social Selling Index' and provides actionable tips for better networking and content sharing on LinkedIn.

00:35 Introduction and Welcome 00:47 The Importance of LinkedIn Profile for Business Buyers 01:19 Guest Speaker Introduction: Andrew Grill 01:41 Andrew's Early Experiences with Technology 02:21 Andrew's Background in Small Business 02:47 The Power of LinkedIn for Business 03:03 Andrew's Journey with LinkedIn 03:47 The Impact of LinkedIn on Andrew's Business 04:01 The Changing Landscape of B2B Selling 05:02 The Importance of Digital First Impressions 05:34 How to Google Yourself Effectively 06:56 The Anatomy of a LinkedIn Page 11:34 The Importance of LinkedIn Activity 15:39 Understanding LinkedIn Public URL and Profile Visibility 19:48 The Difference Between Following and Connecting on LinkedIn 20:40 The Importance of Adding a Note When Connecting on LinkedIn 21:44 Understanding LinkedIn on Desktop and Mobile 22:08 The Importance of Personalizing LinkedIn Connections 22:18 LinkedIn as a Platform for Business Content 22:58 Overcoming Writer's Block on LinkedIn 23:07 Using LinkedIn as a Content Laboratory 23:46 Creating Engaging Content on LinkedIn 27:22 Understanding LinkedIn's Algorithm 32:14 Tips for Creating Great Content on LinkedIn 33:00 Understanding LinkedIn's Social Selling Index (SSI) 34:19 Using LinkedIn's QR Code Feature 35:09 Posting Consistently on LinkedIn 38:04 Actionable Steps to Improve Your LinkedIn Presence

Resources

Buying a business is only the start, which is why we are now teaching what happens next on the Mastermind program. Now, if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria on [email protected] for more information.

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected].

If you would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at: www.dealmakerspodcast.co.uk

Watch my Webinar Training Video: https://www.dealmakerspodcast.co.uk

You can also request a free copy of my book at: https://www.thedealmakersacademy.com/free-book-giveaway/

If you want to jump straight to my live Zoom FastTrack course, please go to: https://www.thedealmakersacademy.com/fast

Connect with Jonathan Jay at: Website: https://www.thedealmakersacademy.com/ LinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/ YouTube: https://www.youtube.com/c/TheDealmakersAcademy

Mastering LinkedIn: Boost Your Business Buying Strategies

Resources

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected].

If you would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at: www.dealmakerspodcast.co.uk

Watch my Webinar Training Video: https://www.dealmakerspodcast.co.uk

You can also request a free copy of my book at: https://www.thedealmakersacademy.com/free-book-giveaway/

If you want to jump straight to my live Zoom FastTrack course, please go to: https://www.thedealmakersacademy.com/fast

Connect with Jonathan Jay at: Website: https://www.thedealmakersacademy.com/ LinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/ YouTube: https://www.youtube.com/c/TheDealmakersAcademy

Previous Episode

Successful exit with 30X multiple

In this podcast episode of 'Business Buying Strategies', host Jonathan Jay interviews Andrew Scott, an accomplished entrepreneur who has a versatile track record of both buying and selling businesses. Andrew talks about his recent experiences at the Marbella VIP dealmakers retreat and shares insights about his successful exits, including one at thirty times multiple. He also discusses some of the challenges associated with the buying process, dealing with the emotional aspect of buying and selling, and how to maximize the value of a business. The importance of having a proper acquisition process, understanding the target market, and having a long-term value-oriented approach is highlighted. Andrew concludes by stating his current focus on acquiring other marketing-related businesses and building a property portfolio to secure long-term capital value.

00:34 Introduction and Welcome 00:47 Interview with Andrew Scott: Successful Business Exits 01:40 Andrew's Experience in Buying and Selling Businesses 02:17 The Story of Business Leader Magazine 03:55 The Power of PR and Network in Business Valuation 07:46 Andrew's Experience in Buying Businesses 11:15 Lessons from Business Acquisitions 13:41 Recent Business Sales and Future Plans 17:49 Andrew's Motivation for Attending the Event 18:45 Closing Remarks

Resources

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected].

If you would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at: www.dealmakerspodcast.co.uk

Watch my Webinar Training Video: https://www.dealmakerspodcast.co.uk

You can also request a free copy of my book at: https://www.thedealmakersacademy.com/free-book-giveaway/

If you want to jump straight to my live Zoom FastTrack course, please go to: https://www.thedealmakersacademy.com/fast

Connect with Jonathan Jay at: Website: https://www.thedealmakersacademy.com/ LinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/ YouTube: https://www.youtube.com/c/TheDealmakersAcademy

Next Episode

Build a game-changer mindset with Vicki Espin

If you want to succeed at business acquisition, you need the right mindset as well as the right knowledge and strategies. By levelling up your mindset and adopting a new way of thinking, you can change how you see yourself and how others see you, to do bigger deals, more frequently.

At the last Dealmakers Retreat, executive coach Vicki Espin revealed how to develop a ‘game-changer’ mindset to stand out and attract opportunities. In this episode of the Business Buying Strategies podcast, you can listen to highlights from the presentation, including an exercise to write a professional brand statement to attract dealmaking opportunities to you.

Here are the key highlights:

How Vicki became a coach and started working with Jonathan
What is a game-changer?
Your most important relationship in life
Understanding ‘Moments of Truth”
Your current performance = your potential minus your interference
Why your thoughts matter
Why you create everything twice
Why you need a professional brand statement
Do you pass the CEO lift test?
Your top signature strengths

Here is what you will discover...

What is a game-changer mindset and why you need to adopt a new way of thinking to shift where you are right now
Why the most important relationship you have in your life is with yourself
Why you need to figure out what you want people to say about you when you’re not “in the room”
Why nothing in your life changes unless you do this ONE thing
Why you need to pay attention to your emotional intelligence to close more deals
The No.1 thing that nearly every conversation about personal brand completely ignores (that you can use to your advantage)
The secret to crafting a compelling personal brand statement (it’s not just through practice)
Why your non-verbal behaviour counts for far more than you may realise
How to use a scoring system to continually improve your brand statement (or any pitch or presentation document)

** Looking for a great acquisition lawyer in the UK? Use mine! **

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected].

Ready to get started?

Here’s how you can start your business buying journey...

Watch my FREE Dealmakers webinar training:

https://www.dealmakerspodcast.com

Get a FREE copy of my book:

https://www.thedealmakersacademy.com/free-book-giveaway

Join the Business Acquisition FastTrack course

https://www.thedealmakersacademy.com/quick

Already bought a business?

if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria at [email protected] for more information.