Creating a Quality Newsletter

02/28/24 • 21 min

Business Brain – The Entrepreneurs’ Podcast

Join us in this episode as we explore the benefits of taking breaks to recharge, share our own travel experiences, and the value of disconnecting from work tasks. We emphasize effective time management and integrating events into schedules to prevent monotony.

Additionally, we delve into the significance of emails in business operations, emphasizing the importance of a strong email strategy and impactful newsletters. We discuss leveraging AI tools like Grammarly and structuring newsletters effectively to cater to subscriber preferences.

Furthermore, we provide tips for creating engaging newsletter content, including humor, anecdotes, and emojis in subject lines for brand recognition. We stress aligning content with subscribers’ interests and encouraging feedback to enhance our content.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #528 for Wednesday, February 28th, 2024
- February 28: National Time Refund Day
00:01:32 Sitting around for a change
00:06:21 SPONSOR: Squared Away empowers highly-educated military spouses to become trusted remote executive assistants, all working on US hours.
00:08:05 Email is King!
00:09:34 What Makes a Good Company Newsletter
- Value your readers’ time
- Start with the TLDR
- Shannon’s Monologue from MacResQ
- Don’s Soapbox from Small Dog Electronics
- Buy their attention for the next sentence.
- The Whistle, The Workhorse, and The Whale
- Push people to your blog post with the longer story
- Brand with an emoji!
00:20:57 BB 528 Outtro
- [email protected]
- Call/Text: (567) 274-6977
- X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
- LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
- Facebook: Dave Hamilton, Shannon Jean, & Business Brain
- Instagram: @DaveHamilton & @ShannonJean
- Mastodon: Dave Hamilton
- Threads: @DaveHamilton

The post Creating a Quality Newsletter – Business Brain 528 appeared first on Business Brain - The Entrepreneurs' Podcast.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #528 for Wednesday, February 28th, 2024
- February 28: National Time Refund Day
00:01:32 Sitting around for a change
00:06:21 SPONSOR: Squared Away empowers highly-educated military spouses to become trusted remote executive assistants, all working on US hours.
00:08:05 Email is King!
00:09:34 What Makes a Good Company Newsletter
- Value your readers’ time
- Start with the TLDR
- Shannon’s Monologue from MacResQ
- Don’s Soapbox from Small Dog Electronics
- Buy their attention for the next sentence.
- The Whistle, The Workhorse, and The Whale
- Push people to your blog post with the longer story
- Brand with an emoji!
00:20:57 BB 528 Outtro
- [email protected]
- Call/Text: (567) 274-6977
- X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
- LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
- Facebook: Dave Hamilton, Shannon Jean, & Business Brain
- Instagram: @DaveHamilton & @ShannonJean
- Mastodon: Dave Hamilton
- Threads: @DaveHamilton

The post Creating a Quality Newsletter – Business Brain 528 appeared first on Business Brain - The Entrepreneurs' Podcast.

Previous Episode

Creating a Cult of Customers

Join us as we talk about ChatGPT, Pixelmator and why the band Phish is just like Costco when it comes to creating cult-like customer loyalty.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #527 for Casual Friday, February 23rd, 2024
- February 23: National Rationalization Day
00:01:30 Using AI for your business
- ChatGPT
- Pixelmator
00:06:46 SPONSOR: Squared Away empowers highly-educated military spouses to become trusted remote executive assistants, all working on US hours.
00:08:21 Dave’s off Phish-ing — How to create a cult
- Phish Riviera Maya
00:23:44 BB 527 Outtro
- [email protected]
- Call/Text: (567) 274-6977
- X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
- LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain
- Facebook: Dave Hamilton, Shannon Jean, & Business Brain
- Instagram: @DaveHamilton & @ShannonJean
- Mastodon: Dave Hamilton
- Threads: @DaveHamilton
- Bluesky: Dave Hamilton

The post Creating a Cult of Customers – Business Brain 527 appeared first on Business Brain - The Entrepreneurs' Podcast.

Next Episode

Imitation Before Creation

In this episode of Business Brain, we delve into the concept of starting over and the significance of learning and adapting in the business realm. We discuss the advantages of emulating successful strategies while infusing your unique touch to differentiate yourself. We underscore the importance of serving your team, employees, and customers to foster loyalty and credibility. Entrepreneurship is likened to a blue-collar job that demands hands-on involvement and a commitment to ongoing learning.

Through personal stories and experiences, we illustrate the power of observation, imitation, and innovation in business ventures. Moreover, we stress the value of networking, soliciting feedback, and evolving in the competitive business sphere. The episode motivates listeners to embark on the entrepreneurial journey with a mindset of humility, service, and continuous growth.