EP48: Exploring the Evolving Landscape of Online Business in 2023/24 -- with Elaine Jardon, Jennifer Battle, Rachel Aiken and Erika Tebbens
Explicit content warning
12/05/23 • 71 min
Online business has evolved enormously since 2020.
This week, I'm joined by 4 audacious and incredibly powerful and insightful business owners: Jennifer Battle, Rachel Aiken, Elaine Jardon, and Erika Tebbens.
Tune in as they share their journey and the evolution of online entrepreneurship over the last few years. We unmask the aftermath of the pandemic and its effect on business strategies and buyer habits. We explore currency in the digital marketplace and the key to making sales. We pay homage to our collective growth, the trials and triumphs of doing business differently and the innovations birthed from necessity.
We also talk about the changing definitions of business success. This isn’t just about revenue – it’s about personal growth, mentorships, and crafting a business model that is as structured as it is flexible, exploring the duality of working to live and living to work, and sometimes how the means to an end could be the end itself.
We touch on a variety of topics within the online space: marketing, email and copy, courses and IP, strategy, education and coaching, capacity, and the over-simplification of teaching.
With 2024 on the horizon, we leave no stone unturned, discussing our predictions for the business landscape and how it's changing (or needs to change), the need for a customer-centric approach and the balance between sharing your intimate journey while achieving larger-than-life results. Whether you're an experienced entrepreneur or a newcomer to the business world, this conversation is a necessity.
Connect with Our Guests:
Rachel Aiken:
Rachel Aiken Consulting is an online business education company specialising in working with service based entrepreneurs. My mission is to guide my clients to successfully and sustainably scale their expertise with signature programs that make a bigger impact around their vision for success. My vision is for the conversation in the online business space to change from being revenue focused to client results focused by sharing my Signature Success Activators.
- https://www.instagram.com/iamrachelaiken
- https://www.rachelaiken.com
Elaine Jardon:
Elaine Jardon's a website marketing expert and email marketing strategist for standout service providers. She works with small businesses to clarify and simplify their messaging so more website visitors become leads and more leads become clients.
- elainejardon.com
- @thejardongroup on all the socials
Erika Tebbens:
Erika Tebbens (she/her) is a Growth Strategist for experienced entrepreneurs who want to become sought after experts and industry innovators. Helping changemakers, thought-leaders, and visionaries get their culture shifting work in front of more of the right people, in truly sustainable ways, is her jam. She does this through crafting individualized visibility and messaging strategies that are highly-impactful, sales-focused, and always values
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Online business has evolved enormously since 2020.
This week, I'm joined by 4 audacious and incredibly powerful and insightful business owners: Jennifer Battle, Rachel Aiken, Elaine Jardon, and Erika Tebbens.
Tune in as they share their journey and the evolution of online entrepreneurship over the last few years. We unmask the aftermath of the pandemic and its effect on business strategies and buyer habits. We explore currency in the digital marketplace and the key to making sales. We pay homage to our collective growth, the trials and triumphs of doing business differently and the innovations birthed from necessity.
We also talk about the changing definitions of business success. This isn’t just about revenue – it’s about personal growth, mentorships, and crafting a business model that is as structured as it is flexible, exploring the duality of working to live and living to work, and sometimes how the means to an end could be the end itself.
We touch on a variety of topics within the online space: marketing, email and copy, courses and IP, strategy, education and coaching, capacity, and the over-simplification of teaching.
With 2024 on the horizon, we leave no stone unturned, discussing our predictions for the business landscape and how it's changing (or needs to change), the need for a customer-centric approach and the balance between sharing your intimate journey while achieving larger-than-life results. Whether you're an experienced entrepreneur or a newcomer to the business world, this conversation is a necessity.
Connect with Our Guests:
Rachel Aiken:
Rachel Aiken Consulting is an online business education company specialising in working with service based entrepreneurs. My mission is to guide my clients to successfully and sustainably scale their expertise with signature programs that make a bigger impact around their vision for success. My vision is for the conversation in the online business space to change from being revenue focused to client results focused by sharing my Signature Success Activators.
- https://www.instagram.com/iamrachelaiken
- https://www.rachelaiken.com
Elaine Jardon:
Elaine Jardon's a website marketing expert and email marketing strategist for standout service providers. She works with small businesses to clarify and simplify their messaging so more website visitors become leads and more leads become clients.
- elainejardon.com
- @thejardongroup on all the socials
Erika Tebbens:
Erika Tebbens (she/her) is a Growth Strategist for experienced entrepreneurs who want to become sought after experts and industry innovators. Helping changemakers, thought-leaders, and visionaries get their culture shifting work in front of more of the right people, in truly sustainable ways, is her jam. She does this through crafting individualized visibility and messaging strategies that are highly-impactful, sales-focused, and always values
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Previous Episode
EP47: No More Side Quests: Business Strategy Advice from the Wizarding World
Learn more about planning for 2024 with the Growth Navigator Workshop HERE.
Diving into my nerdiness to find business strategy lessons? Absolutely!
I received an unexpected perspective shift direct from the hallowed halls of Hogwarts, which tied directly to business strategy -- and it was a lesson I absolutely had to share.
We all know the struggles of business in the online space -- the shiny object syndrome (that I refer to as SOS), the FOMO (fear of missing out), all the distractions...
The dreaded but incredibly tantalizing "side quests".
This week I explore how to maintain a laser focus on your "main quests" to avoid being derailed by the "side quests". I share my thoughts on conducting a thorough audit of experiences and knowledge, the power of engaging conversations with coaches, and the need to fill any knowledge gaps.
I also touch on the essential elements of planning a year of intentional focus on our primary business mission. Strap in and prepare to level up your business game.
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Next Episode
EP49: Back to Blasphemy: A Preview of What’s to Come in 2024
Stepping into 2024 doesn't have to mean sprinting full speed ahead.
I'm all about challenging that relentless hustle culture as we ease into the New Year.
Forget about the mad dash to be ultra-productive—this week, it's all about intentional pacing and embracing the power of rest. As I share my personal holiday recovery and the surprising clarity that comes from simply slowing down, you'll discover why sometimes the best ideas and strategies emerge when we allow ourselves a moment to breathe.
Year two of Business Blasphemy is upon us, and it's shaping up to be a wild ride of continued conversation with a fresh twist. We're not just questioning those sacred entrepreneurship norms; we're ready to overhaul our approach to business.
It's about building a venture that genuinely respects your individual life and aspirations, minus the intimidation from those self-proclaimed gurus. Are you prepared to join me in reshaping our entrepreneurial mindset? Let's step boldly into this chapter together, ready for transformation as we kick butts and take names.
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Business Blasphemy - EP48: Exploring the Evolving Landscape of Online Business in 2023/24 -- with Elaine Jardon, Jennifer Battle, Rachel Aiken and Erika Tebbens
Transcript
Welcome to the Business Blast for Me podcast , where we question the sacred truths of the online business space and the reverence with which they're held . I'm your host , sarah Kahn speaker , strategic consultant and BS busting badass . Join me each week as we challenge the norms , trends and overall bullshit status quo of entrepreneurship to uncover what it really takes to build the
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