E87: How To Create A Marketing Communications Guide (All businesses & Marketers need one!)

03/24/22 • 28 min

If you haven’t created a Marketing Comms Guide, you’re at risk of having inconsistent communication & messaging to the outside world! Creating this has been a game-changer for us & in this episode we break down exactly how we produced ours, so that you have everything you need to make your own.

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Knowlton Nugget 015 – How To Generate Revenue From Your Competitors (Ep 23)

Rather than classing your competitors as ‘the enemy’, have you ever thought about building meaningful win-win relationships with them? Over the last few years, we’ve worked hard to form partnerships with other Marketing Agencies and some of our most lucrative clients have been recommended to us by our 'competitors'. How crazy is that!? If you like what you hear & want to hear us talk in more detail about how we win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.

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Knowlton Nugget 016 – The Secret To Fast-Track Your Marketing Career (Ep 52)

If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’.

Business Anchors - E87: How To Create A Marketing Communications Guide (All businesses & Marketers need one!)

Transcript

Pat 0:00
Hi, Pat the podcast editor here. What on earth is a marketing communications guide? Well, today Dan and Lloyd are talking brand guidelines, and what outlining your brand identity on paper can do for you and your team.
Dan 0:14
This whole thing is super important for new team members because how on earth are they to know how to communicate to the outside world.
Lloyd 0:21
It's gonna save you time from saying this over and over again to different people.
Pat 0:25