14 | Change Communications Tips for Organisations

09/20/18 • 28 min

Tom has worked in communications for over 20 years. He started his career in PR working with brands like Microsoft, Intel and Gateway before, in the late 1990s with the advent of the Irish tech boom, turning his attention to tech startups, working in Iona, Marrakech and Cape Clear.

In 2005 he joined Microsoft Ireland before moving to HQ in Seattle in 2009. He's worked in a number of roles in PR and CSR and, more recently, in internal communications, where he's played a key role in driving global change for 15,000 staff across 140 countries in Microsoft Services.

For more on Tom's career, see his LinkedIn profile here.

Show Notes:

58s – A bit about Tom and his career journey – 3.33 – Getting people involved in change – 4.35 – We will use AI but there’s always a role for people – 6.00 – Managing change for 15,000 people – 7.35 – Case for change, over-communicating and vision – 9.40 – Getting your people on board – 10.50 Change is a journey, not a straight A to B – 12.50 – Handling uncertainty – 13.30 – The role of leaders – 15.15 – Upskilling leaders in communications – 16.30 – Being a people manager is hard work! – 17.50 – Planning comms during long term change – 19.00 – Involving people shows they have a voice – 20.00 – The power of storytelling during change – 24.00 – Tom’s leadership role models – 26.35 –Tom’s advice for his 20-year-old self – keep learning and look at things differently

For more on Tom's career, see his LinkedIn profile here.

Show Notes:

Previous Episode

13 | Putting Leadership at the heart of Business

Orlagh has worked in HR and organisational change for more years than she cared to admit to in this week's interview :-). She started her career in Retail and FMCG before moving into Financial Services as Group HRD in RSA. She then returned to Ireland to become Chief People Officer in AIB and, more recently, interim HRD in Virgin Media Ireland.

She set up Human Leadership in 2018 to help organisations thrive in the changing world of work by focusing on leadership and the role of human qualities in the digital era.

For more on Orlagh and on Human Leadership see her website - www.human-leadership.com

Show Notes:

58s – A bit about Orlagh her work, clients, kids and a crazy dog! – 2.20 – Human Leadership – 5.52 –Everybody in business wants to feel as though they’re playing a part – 3.57 – There are opportunities for human characteristics in the digital age – 5.50 – The changing nature of the world of work – 6.20 – What makes a leader a great leader – 12.00 – The education system needs to support a new way of learning – 13.15 – How does a leader create an engaging workplace? – 17.30 – The role of leader as a communicator during change – 19.40 – The power of connection and purpose – 21.30 – Helping leaders to translate strategy – 23.50 – Unearthing compelling stories in RSA – 24.50 – An Post getting stories to postal staff – 26.00 – Stories build pride – 26.30 – Orlagh’s leadership role models – 28.00 – We’re all works in progress and just need to be the best version of ourselves. – 29.50 – Orlagh’s advice for her 20-year-old self – You don’t need to do it all.

Next Episode

15 | How to Own being an Effective Leader

Sean held a number of positions at Smurfitt Graduate School of business over his 20-year career there. Most recently he was Director of Marketing, a role he held for 11 years until he retired in 2015. Prior to joining Smurfitt he was Director of Marketing at BUPA Ireland where he was involved in its launch in 1996. He also had significant experience in the food sector having served as a GM and Marketing Director in Waterford Foods (now Glanbia).

When it comes to leadership, he saw the good, the bad and the ugly through his 50-year career.

Show Notes:

1.02 – Sean and his career journey – 1.56 – Good and great leaders – 2.41 – Clarity of purpose is critical – 4.36 – Education is creating better (but perhaps inexperienced) leaders – 5.31 – Leaders sometimes have to make tough calls – 8.41 – Your people know more about customers than you do – 10.01 - Connection to strategy and strategic planning – 12.16 – Creating engaging teams – 13.22 – Management by walking about – 15.41 – Don’t tell lies! – 18.11 – Avoiding reputational impact – 20.11 – Leading through change –23.31 – Sean’s leadership role models – 26.46 –Sean’s advice for his 20-year-old self – know what you don’t know.