Dr. Catrise Austin: From Bootstrapped Dentist to Cardi B's Smile Queen, and Building a Celebrity Branded Empire

04/17/24 • 52 min

Dr. Catrise Austin, better known as The Queen of SmilesTM️, has been in the business of transforming smiles for singles looking for love, brides and grooms, business people, celebrities, and simply anyone looking to simply enjoy life with a beautiful and more confident smile Since 1998.

Having built her BRAND as one of dentistry’s most influential dentists in America, Dr. Catrise has been regularly featured on local and national television network shows including NBC’s Today Show, ABC, and even TMZ sharing cosmetic dentistry tips from both of her #1 international bestseller books, “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”.

In this episode of Building A Better Brand we’ll chat with Dr. Catrise Austin on how she’s built her BRAND, leveraged her renowned personality to bootstrap a successful dental business from the ground up, which she eventually sold in 2018, and what it’s like to be ingrained in Hip-hop history after landing a shoutout from rapper Cardi B in the hit song “Bodak Yellow”, causing her business sales to more than triple.

Connect with Dr.Catrise Austin on Instagram and LinkedIn here.

Order your copy of “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”.

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Music by: Yugy

Connect with Dr.Catrise Austin on Instagram and LinkedIn here.

Order your copy of “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”.

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Music by: Yugy

Previous Episode

Builders at Art Basel: Alex Alpert shares How Branded Content and Activations can be a Builder for Authenticity and Impact

As the branded content market has surpassed 20 Billion USD, and Art Basel attendees peaked at 80,000 visitors last year, more and more activations are taking over Art Basel Miami every season. For this episode, we’re joined live by New York City based visual artist and creative director Alex Alpert to share how this international art week has helped shape his career, why he prefers creating with brands, and his unique journey to becoming an artist.

Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group (UMG). Here, he excelled in brand partnerships, marketing and artist relations.

While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he worked with, and created live art during concerts and events. After a few years, he was painting murals around the country, drawing live at huge events, and collaborating with major brands, like Nike, American Express, and Formula 1, and celebrities like Doja Cat and The Weeknd.

In partnership with Baileys Irish Cream and recorded live and produced during NRVLD’s Art of Wellness events during Art Basel Miami, this episode explores an important conversation on collaborations between the art world, commerce and brands, and best ways to blend with authenticity to keep powering society and the world.

Connect with Alex Alpert on Instagram and online here.

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Music by: Yugy

Next Episode

From Triple Jump to Investor: Samyr Laine’s Path to Celebrity Branding, the Olympics, and Venture Capital

In this episode, we dive into the remarkable journey of Samyr Laine, an investor, Olympian, and brand-builder who’s mastered the art of navigating both the sports and entertainment industries. Currently the Managing Partner and GP of Freedom Trail Capital, Samyr has held key leadership roles such as the SVP of Operations & Strategy at Westbrook Entertainment and Senior Director of Operations at Roc Nation. He’s worked on major celebrity-backed ventures, collaborating with industry giants like Will & Jada Pinkett Smith and Jay-Z, shaping the future of iconic brands while overseeing deal flow and driving portfolio growth.

Prior to his entertainment career, Samyr gained invaluable experience in sports with Major League Soccer and Monumental Sports & Entertainment, and even represented Haiti in the 2012 London Olympics, finishing 10th in the triple jump. With degrees from Georgetown Law, The University of Texas, and Harvard University (where he was roommates with Mark Zuckerberg), Samyr’s brand-building journey stands as a powerful testament to passion, perseverance, and seizing the opportunities that come your way.

What You’ll Learn in This Episode

(2:55) Lawyer Turned Operator Turned Investor: Samyr shares his unique career evolution, starting from law school and transitioning into operations and venture capital.
(8:45) Bold Moves: From Law to Leadership: Reflections on how his legal background at Georgetown Law equipped him with the skills to navigate the worlds of entertainment and venture capital.
(11:15) Olympic Athlete: Insights into his journey representing Haiti in the 2012 London Olympics and how sports taught him resilience and discipline.
(15:00) Early Days at Harvard University w/ Zuck: A look at his time at Harvard, including his experience rooming with Mark Zuckerberg and how it shaped his entrepreneurial mindset.
(17:52) Elevating Entertainment Brands at Roc Nation: Behind the scenes of leading operations for JAY-Z’s entertainment empire and the impact of his work on their publishing blueprint.
(25:47) Collaborating with Will & Jada Pinkett Smith at Westbrook Entertainment: How Samyr’s role in celebrity ventures expanded his expertise in entertainment branding, including managing the entire consumer goods IP of Westbrook.
(28:24) Building Celebrity-Backed Brands: Using the power of celebrity influence to propel brands to new heights and what it’s like to manage celebrity relationships.
(39:00) What Inspires His Investment Choices: Learn how Samyr invests in and advises ventures like Issa Rae’s Sienna Naturals and Ciara’s Ten to One Rum.
(52:07) What It Means to be a Brand Builder: A look at his core philosophy behind building and scaling impactful brands.
(56:57) Top 3-5 tips to build a better brand?: Samyr’s actionable insights on what it takes to create a successful, enduring brand.