
Interesting ways you can use a podcast
Explicit content warning
11/20/18 • 46 min
Why do you want to start a podcast?
- Grow your business:
- Get more clients – Nate TechNest Real Estate
- Brand / PR – Drift Seeking Wisdom
- Grow your audience: Matt and Alex with Supercomputer
- Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
- Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
- Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast
- Connect with your audience: Taylor Jackson Photography
- Increase social proof.
- Identify yourself as an expert.
- Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest
- Put your POV out in the world: Rework, Good News Podcast
Ideas on how you can use your podcast to reach your goals:
- Private feed just for your team / employees
- Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
- Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
- Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
- Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
- Recycle your best talks / videos.
- Conferences: give attendees a private feed of all the talks!
- Share your journey.
Show notes:
- The 8 types of podcast formats
- Leave us a question at transistor.fm/voicemail. We will answer those next week during American Thanksgiving show.
- Create a podcast for your employees
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Leave a comment on Tung.fm
- Otherwise, get us on Twitter: @transistorfm or email us: [email protected]
- Create your own podcast at transistor.fm
Thanks to our Patreon supporters:
- Colin Gray – Alitu.com
- Samori Augusto
- Mike Walker
- Brad (from Canada)
- Darby Frey
- Kevin Markham
- Adam Duvander
- Dave Giunta (JOOnta)
- Pascal from sharpen.page
- Rewardful.com
- Greg Park
- Mitchell Davis from RecruitKit.com.au
- Marcel Fahle, wearebold.af
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Colin Gray
- Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★Why do you want to start a podcast?
- Grow your business:
- Get more clients – Nate TechNest Real Estate
- Brand / PR – Drift Seeking Wisdom
- Grow your audience: Matt and Alex with Supercomputer
- Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
- Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
- Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast
- Connect with your audience: Taylor Jackson Photography
- Increase social proof.
- Identify yourself as an expert.
- Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest
- Put your POV out in the world: Rework, Good News Podcast
Ideas on how you can use your podcast to reach your goals:
- Private feed just for your team / employees
- Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
- Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
- Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
- Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
- Recycle your best talks / videos.
- Conferences: give attendees a private feed of all the talks!
- Share your journey.
Show notes:
- The 8 types of podcast formats
- Leave us a question at transistor.fm/voicemail. We will answer those next week during American Thanksgiving show.
- Create a podcast for your employees
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Leave a comment on Tung.fm
- Otherwise, get us on Twitter: @transistorfm or email us: [email protected]
- Create your own podcast at transistor.fm
Thanks to our Patreon supporters:
- Colin Gray – Alitu.com
- Samori Augusto
- Mike Walker
- Brad (from Canada)
- Darby Frey
- Kevin Markham
- Adam Duvander
- Dave Giunta (JOOnta)
- Pascal from sharpen.page
- Rewardful.com
- Greg Park
- Mitchell Davis from RecruitKit.com.au
- Marcel Fahle, wearebold.af
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Colin Gray
- Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★Previous Episode

Insulating our recording studio
Jon and Justin respond to the new funding options available for bootstrappers, mainly Earnest Capital.
The GP, Tyler Tringas, told us what types of companies he's looking to invest in:
- Organic customer acquisition channels
- Low levels of structural churn (ready to stay customers for a long period of time)
- Founder is a good fit
- Product launched and has revenue
- In a space that Tyler feels comfortable with
They're looking for a 3x-5x return from their investment; which they'll take from founder earnings. (Read more about that here)
Show notes:
- Underground gangsters cave in Austin, TX
- Article: New forms of funding for bootstrappers
- Buffer buying out investors
- DHH on Earnest Capital
- Indie VC: companies we invest in grow way faster
- DHH tweet on paying meager salaries
- Earnest Capital
- Tyler Tringas' introductory blog post
- YouTube Livestream
- Indie.vc
- Tiny Seed Fund
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Leave a comment on Tung.fm
- Otherwise, get us on Twitter: @transistorfm or email us: [email protected]
- Create your own podcast at transistor.fm
Thanks to our Patreon supporters:
- Samori Augusto - thebicrowd.com
- Mike Walker
- Brad (from Canada)
- Darby Frey
- Kevin Markham
- Adam Duvander
- Dave Giunta
- Pascal from sharpen.page
- Rewardful.com
- Greg Park
- Mitchell Davis from RecruitKit.com.au
- Marcel Fahle, wearebold.af
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Colin Gray
- Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★Next Episode

How did you split equity in Transistor?
How did you split equity in Transistor? How do I start a podcast? How do you say Adam's name?
★ Thanks to our sponsor: podcastinsights.com
If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast.
Show notes:
- Episode 2: How to find a cofounder
- Place to buy a startup: Flippa and Empire Flippers
- Justin’s article: How to make a podcast
- Video: Creating a podcast from nothing
- Podcastinsights.com
- Tool: Chartable lets you see podcast charts
- Microphone: Audio-Technica ATR2100-USB
- Pop filter: Find one that will work with your mic. This one is a good start.
- Headphones: Sennheiser HD 202 II
- Editing software: Garage Band or Screenflow (for Mac) and Audacity (for PC)
- Cover art: Canva or Snappa
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Leave a comment on Tung.fm
- Otherwise, get us on Twitter: @transistorfm or email us: [email protected]
- Create your own podcast at transistor.fm
Thanks to our Patreon supporters:
- Colin Gray
- Samori Augusto
- Mike Walker
- Brad (from Canada)
- Darby Frey
- Kevin Markham
- Adam Duvander
- Dave Giunta (JOOnta)
- Podcastinsights.com
- Pascal from sharpen.page
- Rewardful.com
- Greg Park
- Mitchell Davis from RecruitKit.com.au
- Marcel Fahle, wearebold.af
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Colin Gray
- Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★Build Your SaaS - Interesting ways you can use a podcast
Transcript
Okay. Hey, everyone. Welcome to build your SaaS. This is the behind the scenes story of building a web app in 2018. I'm Jon Buda, a software engineer.
JustinAnd I'm Justin Jackson. I'm a product and marketing guy. Follow along as we build transistor dotfm. So, John Cool. I hope I didn't bum you out in our hour long conversation we just asked.
JonOur our prerecordi
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