Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

Content creators can be really self-conscious about repeating themselves.

They'll say things like, "But I told people about this back in February 2018. I can't post it again."

You can —and should— repeat yourself.

But even more than that, you need to work smarter. And part of that involves creating a content library.

Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about demonstrating your expertise through content creation.

I'd love to hear more about your content creation workflows. If you would like to tell me about them, head over to JohnLacey.com and leave me a message via SpeakPipe or follow the social media links.

Keep on creating!

Do you signpost your content? Does your content leave clues?

Can people find it? Can they search for it?

Hi, I’m John Lacey and this is Build A Presentation Muscle.

Signpost Your Content with Text

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Missed Opportunities

For more information about today’s show, head over to JohnLacey.com

I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that.

Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation.

Do you, as a content creator generally or an audio podcaster specifically, need to be on video?

You might've heard me say this before, but unless you've signed a contract or have a boss or a sponsor telling you that you have to do something, you can (mostly) do what you like.

Follow laws and platform terms and conditions, and the rest is pretty much up to you.

But I think a lot of anxiety about this comes from a sense that what we're doing isn't reaching enough people, and, maybe, just maybe, video might actually help.

And, frankly, it might. But it might not. Opportunities are everywhere, but opportunity cost is real. No one can guarantee your results.

If you're not interested in doing video, you don't have to do video. You have my blessing. Don't feel bad. Work on what you want to work on.

But here's the thing...

I want you to be ready to take opportunities when they present themselves.

Some of those opportunities might require you to be in front of a camera.

I don't want you to turn down a huge opportunity because you don't have enough camera experience to not feel nervous.

I have a prescription for you. Try it and let me know how you get on.

For more information about today's show, head over to JohnLacey.com

It's been a wild couple of weeks in the world of social media, and it's probably too soon to understand what it all means, but I want to pull at a few threads.

Hi, I'm John Lacey, and this is Build A Presentation Muscle.

The beginning of the end?

Do you have bandwidth for Threads?

How does a product or service stand out anyway?

For more information about today's show, head over to JohnLacey.com

Hi, I'm John Lacey and this is Build A Presentation Muscle.

Part of the reason this podcast exists is that I see so many people silo themselves away in one format or one destination. I want you to share your expertise with whoever is ready to hear it. I want you to be able to express yourself well. And I want you to understand that your message and your voice transcend any one medium or format.

For more information about today's show, head over to JohnLacey.com.