How To Embrace the Seasons of Your Life and Business with Juju Hook

01/19/21 • 46 min

Our lives are made up of different seasons that we all transition through in our own unique ways. While these transitions can be scary, they are often areas of opportunity if you can get to the other side. If you have a burning desire to do ‘the big thing’, but are afraid that you either can’t do it or have missed your chance, Juju Hook is here to tell you why that is not the case.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

Common phrases that most people shift through in their lives and their businesses (7:10)
The first step you need to take to reframe your season of life (11:16)
How your perception of time plays into the timelines we set to achieve our goals (23:23)
Why you should embrace experimenting when it comes to your life and your business (31:05)
What to do when you want to change paths but are worried about giving up what you have been working towards (37:38)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Facing Your Feelings With Juju Hook

When Juju was approaching the age of 50 she started to avoid the feelings that were bubbling up inside her. After an incident forced her to take a look at her perspective, she realized that her feelings were not a problem, but were a sign that a new season was coming. Instead of looking at this transition as a loss, Juju embraced her new mindset and has used her expertise as a brand strategist to help other mid-life women business owners build a presence both online and in real life.

Defining Your Essence
Juju encourages her clients to define their essence in the same way you would describe a bottle of wine. By getting clear on the things that you have mastered, you can find a way to take your existing skills and learn what you can do with them in a new and exciting way.

We are not called to do things that we cannot handle. What you are called to do comes from your unique essence and you can absolutely handle it. Rather than perceiving a transition as a loss, focus on the opportunity that can come from change, and have faith in yourself that you can conquer it.

It All Comes Down To Your Perfect Day

Take a moment and envision what a perfect day would look like to you. Who are you with, where are you, what are you eating for breakfast? Getting specific about what you want will help you course-correct into finding what will make you happy right now.

Life is not a series of pass and fail tests. It is okay to change your mind, to jump from one thing to another is not a failure. Instead of getting wrapped up in the false stories that we tell ourselves, Juju wants you to embrace transition as a truly beautiful time in your life.

What does your perfect day look like? How can you use your essence, skills, and mastery to achieve that? Let me know your thoughts in a voice message here.

Links & Resources
Juju Hook Website

Hot Flashes, Carpools & Dirty Martinis by Juju Hook

Follow Juju on Facebook | Instagram | LinkedIn

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

★ Support this podcast ★

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

Common phrases that most people shift through in their lives and their businesses (7:10)
The first step you need to take to reframe your season of life (11:16)
How your perception of time plays into the timelines we set to achieve our goals (23:23)
Why you should embrace experimenting when it comes to your life and your business (31:05)
What to do when you want to change paths but are worried about giving up what you have been working towards (37:38)

Facing Your Feelings With Juju Hook

It All Comes Down To Your Perfect Day

What does your perfect day look like? How can you use your essence, skills, and mastery to achieve that? Let me know your thoughts in a voice message here.

Links & Resources
Juju Hook Website

Hot Flashes, Carpools & Dirty Martinis by Juju Hook

Follow Juju on Facebook | Instagram | LinkedIn

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

★ Support this podcast ★

Previous Episode

How To Make Real Money With Your Online Wellness Business with Michelle Leotta

Of course, one of the primary goals of starting a business is to make money. But making a solid income as an online wellness professional doesn't happen overnight. It takes a solid game plan, clarity on your why, and regularly making the right offers to do more than just scraping by with your online wellness business.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

The importance of having a distinct ‘why’ when stepping up your mindset and earning potential (7:51)
The most effective income-generating activities that you might be missing (12:24)
How to get over the stumbling block of baseline pricing yourself and your services and how to grow over time (25:05)
Why getting clear on your target market can increase both your perceived and actual value (31:44)
Tips for expanding your current offerings into multiple revenue streams and how quickly you should start (41:01)
The role of podcasting in your marketing systems (49:33)

All Things Money with Michelle Leotta

Michelle Leotta has a story similar to many health coaches. Sick and tired of being told by doctors that ‘everything was fine’ when she knew it wasn't, she got curious, took her health into her own hands, and finally saw the results she had been looking for.

Michelle’s health coaching business took off immediately, which quickly attracted the attention of other health coaches who were struggling with the business side of things. As a result, Michelle has been mentoring health coaches for as long as she has been coaching herself, and she has first-hand experience when it comes to all things money and making a real profit with your wellness business.

Unlocking Unlimited Earning Potential
Even if it might not feel like it for you right now, as wellness entrepreneurs, we have unlimited earning potential. The key to unlocking that potential is figuring out your distinct ‘why’ and creating the right offers that are in line with it.

Understanding your ‘why’ helps you to hone in on your target audience, and create more highly-targeted offers, which increases your confidence when selling.

Michelle shares how from this starting point, increasing your profitability often isn’t about adding ever-more products and services, but by simplifying and doubling down on your existing “money-making activities”.

Michelle suggests focusing on how you are earning money week by week and setting time-based goals around your income-generating activities to help track and narrow down where your profit is actually coming from.

The more offers you make, and the more time you spend on your “money-making activities” the more profit you’re going to create.

It’s a simple formula that can have a massive impact on your ability to develop consistent, predictable revenue.

Beat Your Own High Score, Not Somebody Else’s

When it comes to money and pricing, it’s so common for wellness entrepreneurs to get caught up in the comparison game.

Instead of looking at what other people are doing, however, and pricing your services according to that, try and focus on what your service is truly worth to the people you are solving problems for.

By pricing your products and services according to what it’s worth to your audience to solve, you can position your offer in a way that increases both your perceived value and your actual value.

Instead of comparing yourself to someone else who appears successful, try and beat your own high score, not theirs. If you truly solve a problem in your clients' lives, they will be happy to pay you for the results you help them achieve.

Where are you currently leaving money on the table? Leave me a voice message with your answer here.

Links & Resources
Health Coach Power Community

Health Coach Power Free Training

Health Coach Power Website

She’s Got Power Website
She’s Got Power Podcast

Follow Michelle on Facebook |

Next Episode

How To Create Offers That Are in Line With Your Identity w/ Laura Schoenfeld

Take it as a fact, there are people out there who need your version of help, your wisdom, and your experience. Instead of operating out of fear of failure or rejection, stepping into who you are and what you believe in will help get your message in front of the right people and create offers that are fully aligned with your vision.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20)
The important role of expressing your identity and core values through your business to attract the right audience (17:44)
How a horribly failed launch helped Laura helped shape her business today (32:25)
Common mistakes made when creating a launch and how to avoid those pitfalls (49:15)
Why you need to feel in love with your business to get other people excited about it too (55:20)

Aligning Your Business With Your Beliefs with Laura Schoenfeld

Laura Schoenfeld is passionate about helping women create businesses that not only help other people get healthy but also assisting them in creating the type of lifestyle that works better for women’s physiology. Laura knows that stepping into what you believe in, even if there is pushback, is the only true way to communicate to your niche and find your secret sauce to scaling your business and making more money.

Your Identity Is Your Brand
Often wellness business owners get hung up on creating a tool that can help everyone. But in reality, when you are trying to sell to everyone, you end up selling to no one. Who you are helping and what problem you are solving are two very different things.

Defining a specific problem that you are helping solve is one of the best ways to get in front of your target audience. By focusing on a solution that you are offering, instead of a methodology, you can get your offer in front of the right people who are going to resonate with you.

Once you have the problem you are solving locked down, you can start injecting your identity, beliefs, and core values into your offering. While you may get some pushback for standing up for what you believe in, Laura believes that if you aren’t true to yourself, you are only hurting your clients and the level of growth your identity could be having on your success.

Don’t Be Afraid of Failure

There are very few successful business owners who have never had a failed launch. Being honest about when you fail, and diagnosing what went wrong in terms of your messaging, can ensure that you have a successful launch the next time around.

Don’t let a failed launch define you as a business owner. Instead, figure out why it didn’t work and be patient with yourself about healing after a perceived failure. If you have had a less than successful launch, remember that you survived it, and now you can move forward with your business knowing that you can handle whatever comes your way.

How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here.

Links & Resources
Laura Schoenfeld RD Website

Laura Schoenfeld Business Coaching Website

Nutrition Business Accelerator

The Fed and Fearless Podcast

Follow Laura on Instagram | Facebook | Twitter

BBWB 016: How To Create & Market a Successful Online Course with Ryan Koral

Come say hi to Jeremy on Twitter | Instagram |