How To Create Offers That Are in Line With Your Identity w/ Laura Schoenfeld

01/26/21 • 68 min

Take it as a fact, there are people out there who need your version of help, your wisdom, and your experience. Instead of operating out of fear of failure or rejection, stepping into who you are and what you believe in will help get your message in front of the right people and create offers that are fully aligned with your vision.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20)
The important role of expressing your identity and core values through your business to attract the right audience (17:44)
How a horribly failed launch helped Laura helped shape her business today (32:25)
Common mistakes made when creating a launch and how to avoid those pitfalls (49:15)
Why you need to feel in love with your business to get other people excited about it too (55:20)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Aligning Your Business With Your Beliefs with Laura Schoenfeld

Laura Schoenfeld is passionate about helping women create businesses that not only help other people get healthy but also assisting them in creating the type of lifestyle that works better for women’s physiology. Laura knows that stepping into what you believe in, even if there is pushback, is the only true way to communicate to your niche and find your secret sauce to scaling your business and making more money.

Your Identity Is Your Brand
Often wellness business owners get hung up on creating a tool that can help everyone. But in reality, when you are trying to sell to everyone, you end up selling to no one. Who you are helping and what problem you are solving are two very different things.

Defining a specific problem that you are helping solve is one of the best ways to get in front of your target audience. By focusing on a solution that you are offering, instead of a methodology, you can get your offer in front of the right people who are going to resonate with you.

Once you have the problem you are solving locked down, you can start injecting your identity, beliefs, and core values into your offering. While you may get some pushback for standing up for what you believe in, Laura believes that if you aren’t true to yourself, you are only hurting your clients and the level of growth your identity could be having on your success.

Don’t Be Afraid of Failure

There are very few successful business owners who have never had a failed launch. Being honest about when you fail, and diagnosing what went wrong in terms of your messaging, can ensure that you have a successful launch the next time around.

Don’t let a failed launch define you as a business owner. Instead, figure out why it didn’t work and be patient with yourself about healing after a perceived failure. If you have had a less than successful launch, remember that you survived it, and now you can move forward with your business knowing that you can handle whatever comes your way.

How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here.

Links & Resources
Laura Schoenfeld RD Website

Laura Schoenfeld Business Coaching Website

Nutrition Business Accelerator

The Fed and Fearless Podcast

Follow Laura on Instagram | Facebook | Twitter

BBWB 016: How To Create & Market a Successful Online Course with Ryan Koral

Come say hi to Jeremy on Twitter | Instagram |

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20)
The important role of expressing your identity and core values through your business to attract the right audience (17:44)
How a horribly failed launch helped Laura helped shape her business today (32:25)
Common mistakes made when creating a launch and how to avoid those pitfalls (49:15)
Why you need to feel in love with your business to get other people excited about it too (55:20)

Aligning Your Business With Your Beliefs with Laura Schoenfeld

Don’t Be Afraid of Failure

How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here.

Links & Resources
Laura Schoenfeld RD Website

Laura Schoenfeld Business Coaching Website

Nutrition Business Accelerator

The Fed and Fearless Podcast

Follow Laura on Instagram | Facebook | Twitter

BBWB 016: How To Create & Market a Successful Online Course with Ryan Koral

Come say hi to Jeremy on Twitter | Instagram |

Previous Episode

How To Embrace the Seasons of Your Life and Business with Juju Hook

Our lives are made up of different seasons that we all transition through in our own unique ways. While these transitions can be scary, they are often areas of opportunity if you can get to the other side. If you have a burning desire to do ‘the big thing’, but are afraid that you either can’t do it or have missed your chance, Juju Hook is here to tell you why that is not the case.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

Common phrases that most people shift through in their lives and their businesses (7:10)
The first step you need to take to reframe your season of life (11:16)
How your perception of time plays into the timelines we set to achieve our goals (23:23)
Why you should embrace experimenting when it comes to your life and your business (31:05)
What to do when you want to change paths but are worried about giving up what you have been working towards (37:38)

Facing Your Feelings With Juju Hook

When Juju was approaching the age of 50 she started to avoid the feelings that were bubbling up inside her. After an incident forced her to take a look at her perspective, she realized that her feelings were not a problem, but were a sign that a new season was coming. Instead of looking at this transition as a loss, Juju embraced her new mindset and has used her expertise as a brand strategist to help other mid-life women business owners build a presence both online and in real life.

Defining Your Essence
Juju encourages her clients to define their essence in the same way you would describe a bottle of wine. By getting clear on the things that you have mastered, you can find a way to take your existing skills and learn what you can do with them in a new and exciting way.

We are not called to do things that we cannot handle. What you are called to do comes from your unique essence and you can absolutely handle it. Rather than perceiving a transition as a loss, focus on the opportunity that can come from change, and have faith in yourself that you can conquer it.

It All Comes Down To Your Perfect Day

Take a moment and envision what a perfect day would look like to you. Who are you with, where are you, what are you eating for breakfast? Getting specific about what you want will help you course-correct into finding what will make you happy right now.

Life is not a series of pass and fail tests. It is okay to change your mind, to jump from one thing to another is not a failure. Instead of getting wrapped up in the false stories that we tell ourselves, Juju wants you to embrace transition as a truly beautiful time in your life.

What does your perfect day look like? How can you use your essence, skills, and mastery to achieve that? Let me know your thoughts in a voice message here.

Links & Resources
Juju Hook Website

Hot Flashes, Carpools & Dirty Martinis by Juju Hook

Follow Juju on Facebook | Instagram | LinkedIn

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

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Next Episode

How Embracing Fearvana Leads To Greater Joy & Fulfillment w/ Akshay Nanavati

Have you ever considered that the happiness you seek could be a side effect instead of your end goal itself? What if, instead of asking yourself which passion you want to follow, you focused on what struggle you are willing to endure?

Akshay Nanavati knows a thing or two about fear and suffering and is here today to help you fall in love with your own unique worthy struggle.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

Learn what the ‘Worthy Struggle’ is and how it can play into your reason to be happy (3:25)
Why you need to embrace the idea of falling in love with suffering to find progress (17:57)
How to turn your demons into something purposeful through the paradox of singular duality (25:20)
Tips for responding to fear, stress, and anxiety when building a business (43:19)
Daily practices to help you conquer your demons and confront your fears (52:05)
How to recognize fear in your wellness clients and help them address it as part of the healing process (1:01:28)

Discovering Your Opportunity for Growth

After serving in the Marine Corps and overcoming depression, substance addiction, and suicidal thoughts, Akshay literally wrote the book on developing a positive relationship with fear and suffering. Akshay’s mission is to help others find, live and love their worthy struggle so that they can experience a life of greater bliss and meaning.

Now a lover of all things he used to be scared of, Akshay continually pushes himself physically and mentally to find the growth on the other side of the struggle.

Falling In Love With The Struggle
Akshay believes that life is meant to be lived, and experiencing struggle, fear, and stress are all part of the grand adventure. Instead of running from your fears, Akshay wants you to fall in love with the experience of suffering to continue to grow as a person and continually experience new awakenings.

If you don’t have a worthy struggle in life, you are not going to grow. Every time you fall there is an opportunity for new growth if you choose to see it. If you want to determine your worthy struggle, Akshay suggests working backward from the future and getting clear on who you want to be. While knowledge comes from others, wisdom comes from within yourself, and it is only by embracing the fear and the struggle that you can benefit from the growth on the other side.

Engaging With Your Fear

Having confidence is not the fuel you need to try the thing that is causing your fear, stress, or anxiety. Confidence is the result of striving for clarity, commitment, conviction, courage, and developing your capabilities.

The key to inner peace is the pursuit of a worthy inner war. When you are able to embrace, confront and understand your fear, you can use it as a catalyst to turn your demons into something purposeful.

Being able to engage with your fear takes practice, but it is only by motivating yourself to get to the other side of fear that you can find true nirvana. The union of opposing dualities is where true spiritual awakening lies, and understanding this fear can help you push past your own anxieties, and your clients, to help them use fear as a crucial part of the healing process.

Instead of beating yourself up over your fears, Akshay challenges you to engage with it, understand it, and move forward with it. By challenging yourself, stepping out of your current paradigm of the world, and embracing the coexistence of light and dark in all aspects of your life, you build ease, joy, and contentment into your life in a way that you never thought possible.

How are you working to fall in love with the experience of suffering and use that growth as the catalyst to shift your mindset and find happiness in the struggle? Share which of Akshay’s perspectives or mottos you connected with the most with me in a voice message here.

Links & Resources
Join the Listen Up Newsletter Here

Fearvana Website

Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wellness and Happiness by Akshay Nanavati

Follow Akshay on