Grow Your Audience by Tapping Into Corporate Employee Wellness Programs with Ash Dey
02/09/21 • 40 min
Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Learn which types of practitioners and wellness services businesses are looking to bring into their company (5:28)
- How to structure and price your wellness offerings to speak the language of business (13:14)
- Tips for finding and measuring your best results in both the short term and the long term (20:43)
- Who you should be looking for when making your pitch to a company (23:10)
- What you can do as a practitioner to increase the value of your offerings to a business (31:02)
Supporting a Community While Growing Your Business
Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind, Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK.
Wellbeing Is Now on the Agenda
The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees.
When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need.
Building Better Through People, Purpose, and Planet
When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss.
Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation.
Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter
Follow Ash on LinkedIn | Twitter
Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Learn which types of practitioners and wellness services businesses are looking to bring into their company (5:28)
- How to structure and price your wellness offerings to speak the language of business (13:14)
- Tips for finding and measuring your best results in both the short term and the long term (20:43)
- Who you should be looking for when making your pitch to a company (23:10)
- What you can do as a practitioner to increase the value of your offerings to a business (31:02)
Supporting a Community While Growing Your Business
Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind, Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK.
Wellbeing Is Now on the Agenda
The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees.
When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need.
Building Better Through People, Purpose, and Planet
When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss.
Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation.
Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter
Follow Ash on LinkedIn | Twitter
Previous Episode
How Embracing Fearvana Leads To Greater Joy & Fulfillment w/ Akshay Nanavati
Have you ever considered that the happiness you seek could be a side effect instead of your end goal itself? What if, instead of asking yourself which passion you want to follow, you focused on what struggle you are willing to endure?
Akshay Nanavati knows a thing or two about fear and suffering and is here today to help you fall in love with your own unique worthy struggle.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Learn what the ‘Worthy Struggle’ is and how it can play into your reason to be happy (3:25)
- Why you need to embrace the idea of falling in love with suffering to find progress (17:57)
- How to turn your demons into something purposeful through the paradox of singular duality (25:20)
- Tips for responding to fear, stress, and anxiety when building a business (43:19)
- Daily practices to help you conquer your demons and confront your fears (52:05)
- How to recognize fear in your wellness clients and help them address it as part of the healing process (1:01:28)
Discovering Your Opportunity for Growth
After serving in the Marine Corps and overcoming depression, substance addiction, and suicidal thoughts, Akshay literally wrote the book on developing a positive relationship with fear and suffering. Akshay’s mission is to help others find, live and love their worthy struggle so that they can experience a life of greater bliss and meaning.
Now a lover of all things he used to be scared of, Akshay continually pushes himself physically and mentally to find the growth on the other side of the struggle.
Falling In Love With The Struggle
Akshay believes that life is meant to be lived, and experiencing struggle, fear, and stress are all part of the grand adventure. Instead of running from your fears, Akshay wants you to fall in love with the experience of suffering to continue to grow as a person and continually experience new awakenings.
If you don’t have a worthy struggle in life, you are not going to grow. Every time you fall there is an opportunity for new growth if you choose to see it. If you want to determine your worthy struggle, Akshay suggests working backward from the future and getting clear on who you want to be. While knowledge comes from others, wisdom comes from within yourself, and it is only by embracing the fear and the struggle that you can benefit from the growth on the other side.
Engaging With Your Fear
Having confidence is not the fuel you need to try the thing that is causing your fear, stress, or anxiety. Confidence is the result of striving for clarity, commitment, conviction, courage, and developing your capabilities.
The key to inner peace is the pursuit of a worthy inner war. When you are able to embrace, confront and understand your fear, you can use it as a catalyst to turn your demons into something purposeful.
Being able to engage with your fear takes practice, but it is only by motivating yourself to get to the other side of fear that you can find true nirvana. The union of opposing dualities is where true spiritual awakening lies, and understanding this fear can help you push past your own anxieties, and your clients, to help them use fear as a crucial part of the healing process.
Instead of beating yourself up over your fears, Akshay challenges you to engage with it, understand it, and move forward with it. By challenging yourself, stepping out of your current paradigm of the world, and embracing the coexistence of light and dark in all aspects of your life, you build ease, joy, and contentment into your life in a way that you never thought possible.
How are you working to fall in love with the experience of suffering and use that growth as the catalyst to shift your mindset and find happiness in the struggle? Share which of Akshay’s perspectives or mottos you connected with the most with me in a voice message here.
Links & Resources
Join the Listen Up Newsletter Here
Follow Akshay on
Next Episode
How Effective Branding Can Unlock Confidence You Never Knew You Had with Sarah Ashman
Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are?
We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04)
- Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39)
- How embracing who you really are can enable you to overcome your limiting beliefs (18:58)
- Which elements of your brand you should spend time on to elevate your business (24:55)
- How Sarah has grown her business with essentially no outward marketing (34:25)
The Importance of Your Personal Story
Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing.
This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life.
Confidence Is Key
As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are.
Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you.
Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently.
New Isn’t Always Better
We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you.
Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand.
What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow Sarah on Instagram | Facebook | Pinterest
Related Episodes
BBWB 024: How To Embrace the Seasons of Your Life and Business with Juju Hook
BBWB 025: How To Create Offers That Are In Line With Your Identity with Laura Schoenfeld
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