Build Your Freedom Business: A Step-By-Step Guide with Natalie Sisson

Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are?

We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04)
• Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39)
• How embracing who you really are can enable you to overcome your limiting beliefs (18:58)
• Which elements of your brand you should spend time on to elevate your business (24:55)
• How Sarah has grown her business with essentially no outward marketing (34:25)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

The Importance of Your Personal Story

Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing.

This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life.

Confidence Is Key
As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are.

Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you.

Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently.

New Isn’t Always Better

We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you.

Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand.

What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here.

Links & Resources
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