#44: Digital Strategist & Product Manager Jordyn Reese
11/02/20 • 56 min
Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life... now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%.
If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW
Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/
Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888
Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO
N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM
Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk
Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
Follow #BTSPodcast on social
Instagram: https://www.instagram.com/btsthepodcast/
Twitter: https://twitter.com/btsthepodcast/
Facebook: https://www.facebook.com/btsthepodcast/
Join the Facebook group: https://www.facebook.com/groups/1720173561544455
Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life... now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%.
If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW
Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/
Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888
Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO
N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM
Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk
Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
Follow #BTSPodcast on social
Instagram: https://www.instagram.com/btsthepodcast/
Twitter: https://twitter.com/btsthepodcast/
Facebook: https://www.facebook.com/btsthepodcast/
Join the Facebook group: https://www.facebook.com/groups/1720173561544455
Previous Episode
#43: Writer Tiffanie Woods shares her pitching strategies
Tiffanie Woods is a writer & strategist who leverages her background in engineering to apply systems thinking to operations & her writing/pitching processes. Tiffanie lists off how she pitches & what she includes, for easy reference these will be listed on my Medium & are found at 00:10:05 in to the podcast & again at 00:30:56.
Follow Tiffanie & keep your eyes peeled for her re-launch of her podcast
https://twitter.com/tiffromthe6/
Follow Eva Recinos (https://twitter.com/eva_recinos) and Alana Massey (https://twitter.com/AlanaMassey) and look in to the work they do to support writers.
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
Follow #BTSPodcast on social
Instagram: https://www.instagram.com/btsthepodcast/
Twitter: https://twitter.com/btsthepodcast/
Facebook: https://www.facebook.com/btsthepodcast/
Join the Facebook group: https://www.facebook.com/groups/1720173561544455
Next Episode
#45: Open Mike Eagle on how things come together & sometimes fall apart
Open Mike Eagle is an artist, runs a record label, recently launched podcast network, co-created The New Negroes on Comedy Central, & has a merchandise company. He also has a few podcasts of his own: Secret Skin & What Had Happened Was with DJ Prince Paul (both are linked below) & has appeared on many podcasts (I highly recommend his episode of Father Hood.) You may have seen him on SyFy, Adventure Time, Black Ice, or It’s a Party. We dig in to a little bit of what he does & answer listener & fan questions.
Listen to & purchase his new album “Anime Trauma & Divorce” https://openmikeeagle.bandcamp.com/album/anime-trauma-and-divorce
Follow Open Mike Eagle on social:
Twitter: https://twitter.com/Mike_Eagle
Instagram: https://www.instagram.com/open_mike_eagle/
Facebook: https://www.facebook.com/mikeeagleraps
Watch Call & Response on Blavity: https://youtu.be/wmPkoIMdHr8
Open Mike Eagle & Lizzo “Extra Consent” on The New Negroes: https://youtu.be/HslbuwTMhrw
Merch Engine: https://shop.merchcentral.com/collections/merch-engine
Explore Stony Island Audio podcasts (including Mike's podcasts): http://mikeeagle.net/stoneyisland
Subscribe to Cherie Hu’s Water & Music: https://bit.ly/35eE11f
Super Duty Tough Work Podcast: https://open.spotify.com/show/2iFnRgQZRH7u0tpLgNN8OF
Watch Video Dave’s music video for Tuesday: https://youtu.be/qstPRbgffm8
Open Mike Eagle on Father Hood Podcast: https://fatherhoodspod.com/ep-99-unapologetic-dad-trap-feat-open-mike-eagle/
Brain Study on Rappers: https://www.nature.com/news/brain-scans-of-rappers-shed-light-on-creativity-1.11835
#BTSPodcast music-specific episodes: https://bit.ly/3mwwLmW
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
Follow #BTSPodcast on social
Instagram: https://www.instagram.com/btsthepodcast/
Twitter: https://twitter.com/btsthepodcast/
Facebook: https://www.facebook.com/btsthepodcast/
Join the Facebook group: https://www.facebook.com/groups/1720173561544455
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