#BTSPodcast

Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life... now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%.

If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW

Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/

Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888

Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO

N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM

Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk

Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg

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Director and Creative Producer Catherine Millais & I dig in to what ideal relationships with agencies & clients look like, brief preferences, negotiating raises, navigating in male-dominated spaces, and life in a creative pursuit.

Catherine Millais is a director at Chuck Studios, a creative production studio that specializes in Tabletop Content, headquartered in Amsterdam. "Tabletop direction" means that Catherine has worked on a plethora of food commercials, including McDonalds, Pomidorka, Honig, and more. We get in to what it’s like being one of few women on set in a highly technical environment, imposter syndrome, working in a creative profession, and asking for raises.

At one point I mention negotiation scripts, I’ve used Ramie Sethi’s (found here) if there are others you’ve tried, please do let me know!

Find Catherine on LinkedIn: https://www.linkedin.com/in/catherine-millais-842800ab/

Explore Chuck Studios’ work: https://www.chuckstudios.com/catherine-millais/

Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions!

https://www.facebook.com/groups/1720173561544455/

instagram.com/btsthepodcast

twitter.com/btsthepodcast

facebook.com/btsthepodcast

https://www.linkedin.com/company/19055475/

Follow Lynae Cook

instagram.com/lynaecook

twitter.com/lynaecook

To support this podcast, use my promo codes for some of my favorite services: HotelTonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142

Amber Tamm is a farmer and horticulturist based in New York. She’s worked as a migrant farmer, the better part of her work experience has been agriculture but in the last 4 years she has come to gain experience and knowledge in cannabis, farm education, permaculture, tropical agriculture, agroforestry, urban farming, floral arrangements and the healing powers of the Earth.

Some of my favorite quotes from our conversation:

On how mainstream American culture largely does not respect farming: “Only in America will people tell you to stop farming.”

On top soil: “I’m not saying anything different than what anyone else is saying. I’m not going to put it in scientific terms or fancy it up: top soil has been here and it was here. It was 12 feet under us, and it is now maybe 2 inches. It’s what holds the roots together and what holds the water, it’s everything that you need to have good produce.”

The complexity of agriculture and farmer's economic reality in the U.S.: “Farmers are being told to grow surpluses intentionally to be sent to third world countries which destroys their agriculture economy itself, because they’ll get it cheaper from America. It’s more expensive for them to grow their own grain or their own vegetables bc they get it cheaper from america. Meanwhile the person who’s selling the produce from America is not being paid very well, and is actually being underpaid.”

On mentally processing climate change: “I’ve been prepped for this because I already lost my mom. I went through my levels of hopelessness in my farming across the US.”

Amber's recos to explore:

GrowNYC: https://www.grownyc.org/

Brooklyn Grange Farm: https://www.brooklyngrangefarm.com/

Project Eats: http://projecteats.org/

Harlem Grown: http://www.harlemgrown.org/

Content recos:

Jeff Bridges "A Place at the Table" https://amzn.to/31t2QkI

The True Cost: https://amzn.to/2Mrdd4t

Find & follow Amber Tamm on the internet

https://www.instagram.com/ambertamm/

https://twitter.com/ambertamm/

http://ambertamm.com/

Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions!

https://www.facebook.com/groups/1720173561544455/

instagram.com/btsthepodcast

twitter.com/btsthepodcast

facebook.com/btsthepodcast

https://www.linkedin.com/company/19055475/

Follow Lynae Cook

instagram.com/lynaecook

twitter.com/lynaecook

To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and pivoted to women-focused cannabis education. As Van der pop grew, eventually being acquired by Tokyo Smoke, which was later acquired by Canopy Growth, April’s role changed quite a bit. We discuss how she grappled with handing over the reigns and embracing her new role. April’s new company, OF LIKE MINDS is a marketing platform for cannabis brands, and will be launching a podcast in Fall 2019 (link soon to follow). She shares how she's talked to her kids about working in cannabis, the importance of advocating for equity in the cannabis industry, and learnings around launching a product and selling a business.

Follow April Pride

instagram.com/aprilpride

twitter.com/aprilpride

aprilpride.com

A link to the book we discussed Michael Pollan’s “How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addition, Depression, and Transcendence" https://amzn.to/2Za2wXb

Follow #BTSPodcast:

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LinkedIn: https://www.linkedin.com/company/19055475/

Support this podcast by becoming a monthly supporter at anchor.fm/btspodcast/support or use promo code LZLRZ to save on an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, save on your first grocery delivery with InstaCart: LCOOK5142, or use LYNAE to save on a Breather room. Subscribe for my newsletter, #askamillennial at bit.ly/askamillennial.