How to enhance your small business brand with Spotify

04/12/15 • 8 min

One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is music. Specifically today's brilliant content idea explores how to use Spotify to enhance your brand, particularly if you don't have a big advertising budget.

Previous Episode

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One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard sell techniques, marketers can often be at a loss as to how to effectively promote their products through inbound marketing methods like blogging, podcasts, social media etc. If you are struggling with how to articulate the value of something you sell without coming across like a used car sales guy, today’s episode may be just for you. Today I’m going to give you a step-by-step template for how you can launch a product or service with a blog post.

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