Lawson’s Finest CEO on a Decade of Sip of Sunshine

02/12/25 • 48 min

2025 marks a milestone year for Lawson’s Finest Liquids and its flagship Sip of Sunshine IPA. How will the Vermont craft brewery celebrate? CEO Adeline Druart shares details on the latest Brewbound Podcast. Druart, who took over as CEO in June 2023, shares the keys to keeping Sip growing, including a commitment to cold-chain distribution. She also discusses the crossover of her previous life in dairy, with the addition of cheese to Lawson’s taproom. The conversation also covers Lawson’s expansion into North Carolina and Virginia, if more markets will follow, additions to the Sunshine family, B-Corp status and the brewery’s Airbnb. Plus, the Brewbound team discusses Zoe’s trip to CiderCon and her Super Bowl celebration, more ad talk and play a game of Another Round or Tabbing Out on Anheuser-Busch’s American versus domestic and Ball recycling its aluminum cup business.

Previous Episode

How New Orleans’ Southern Eagle Preps for Super Bowl Sunday – and Mardi Gras

Super Bowl LIX (59) kicks off on February 9 in New Orleans. What’s life like for the Anheuser-Busch distributor in one of the country’s biggest party towns ahead of one of the beer industry’s biggest days? Brandon Frederick, VP of sales; Greg Naquin, director of off-premise sales; and Kris Cutrell, director of on-premise sales walk through the preparations for the game, the expectations placed on them, the biggest pain points and much more. Plus, the Brewbound team recaps the latest news, including why beer is expected to be the winner on Super Bowl Sunday, how many Dry January adherents stuck to their abstinence pledges and a first-hand report from Lagunitas’ annual Dog Pile distributor meeting. This week’s game of Another Round or Tabbing Out tackles the slate of Super Bowl ads from Molson Coors and Anheuser-Busch, as well as Splitting the G copycats.

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Non-Alc Beer Has a Record Dry January in Grocery Stores

January 2025 was a record month for non-alcoholic (NA) beer in grocery stores. NA beer claimed a 4.2% share of beer grocery sales during the month, according to NIQ food store data shared by Bump Williams Consulting. The Brewbound team discusses how Dry January shook out, plus why industry leaders are bullish on regional cider; how the dots connect between the Consumer Price Index for beer at home outpacing overall inflation and beer’s 2024 summer slump; and who is keynoting the Brewers Association’s Craft Brewers Conference in Indianapolis. Plus, Justin, Jess and Zoe play Another Round or Tabbing Out on a surprise bev-alc platform and the We Love LA collaboration beer effort.