Brewbound Podcast

Bernstein analyst Nadine Sarwat breaks down the pros and cons of a potential sale of Boston Beer Company. Sarwat also examines potential suitors, Wall Street’s view of potential deals and why Boston Beer continues to be in conversations around M&A. Plus, the Brewbound team discusses the latest news, including the Kelce brothers’ investment in Garage Beer, Hulk Hogan’s new lager and Athletic’s acquisition of another Ballast Point brewery in San Diego.

Brewers Association VP of marketing and communications Ann Obenchain joins this week’s Brewbound Podcast to discuss how the trade group reimagined the Great American Beer Festival (GABF). The refreshed GABF takes place Thursday through Saturday in Denver, and attendees should expect a more experiential feel this year, Obenchain explained. She acknowledged that past GABF events were nearly indistinguishable in look with the blue and yellow color scheme and lines of booths serving beer. For 2024, the geographic or alphabetical lineup of booths are gone, replaced with six experiential areas and a product lineup that goes beyond beer to include cider, hard seltzer, ready-to-drink canned cocktails and more, Obenchain said. The meet-the-brewer area returns, but this year’s GABF will lean into the season with a Halloween-themed area called “Fright” that will include scare actors, decorations and giant LED inflatables, and a section called “Prost” with Oktoberfest vibes, including a biergarten, stein-holding contests and German oom-pah bands. Other areas include “Score,” with live sports played on televisions and foosball; “Blast Off,” a space-themed area; and “Chill,” with live music. Adding to the experience will be Lucha Libre, the pro wrestling style originated in Mexico starring masked wrestlers. All of this is aimed at appealing to younger, experience-seeking attendees who have been the majority of GABF goers in recent years, Obenchain said. The goal is to keep them coming back and get them interested in craft beer. She added that over the last seven years, GABF attendees have skewed younger, with the majority of attendees in the key 21- to 34-year-old demographic. Obenchain also discusses the addition of beyond beer offerings to the GABF lineup; the Paired add-on, beer-and-food pairing event; and what’s new with the GABF Awards.

Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. The conversation was recorded in San Diego during the NBWA Annual Convention and Product Showcase. Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival (GABF) to managing editor Jess Infante, who is suffering from a bad case of FOMO. The duo give a play-by-play of walking through the new GABF experience areas – Fright, Blast Off, Chill, Prost and Score – and other changes the Brewers Association made to the festival, as well as the best (and strangest) beers they tried, and whether they’re getting Another Round or Tabbing Out on the additions.

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold. The team ponders the timeliness of new singles hitting convenience and the prospects for these. Jess, Zoe and Justin also discuss the latest news, including JuneShine’s non-alcoholic kombucha play, job openings at the Brewers Association and California Craft Brewers Association and why the numbers say your brewery will likely survive. Plus, deep thoughts on greetings and F1. Listen here or on your preferred podcast platform.

In this Brewbound Podcast interview, Ray Latif sits down with Nate Armbrust, a key figure at Scott Labs, to discuss the company's long-standing support for brewers and its role in the evolving beverage industry. Nate provides a detailed history of Scott Labs, which began as a yeast laboratory in Petaluma, California, 90 years ago. Originally serving the wine industry, Scott Labs has since expanded its expertise to include a wide range of beverages, focusing on stability and quality.

Nate explains how Scott Labs assists brewers in navigating the challenges of producing alternative beverages such as non-alcoholic beer, RTD cocktails, and flavored malt beverages. He emphasizes the importance of understanding the unique stability requirements of these beverages, especially when incorporating ingredients like fruit juices that introduce fermentable sugars. Scott Labs offers solutions like Valkrin, a stabilization method that can sometimes replace tunnel pasteurization, addressing the needs of producers who face limitations in space and capital.

Nate also discusses how Scott Labs helps brewers meet consumer demands for clean label products while ensuring beverage stability. He highlights the company's comprehensive approach to evaluating and stabilizing beverages, utilizing various methods including preservatives, pasteurization, and their proprietary products.

Listeners interested in learning more about Scott Labs' services and products can easily connect through their website, ScottLab.com, where a contact form is available for inquiries.