Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

03/15/24 • 12 min

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Key Takeaways:

Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College

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Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

Key Takeaways:

Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College

- - -
Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

Previous Episode

Ep. 1: Destigmatizing Mental Health: Student Affairs and Marketing Unite

Addressing the mental health needs on our campuses is pivotal to ensuring success for both our students and those who work at our institutions. Once we create the plan to address the needs, how do we effectively communicate the work? During this episode, listeners will:

Learn how Kent State University expanded mental health resources and services across an eight-campus system and an international campus.
Engage in discussion on developing effective marketing strategies for a comprehensive mental health campaign.
Apply practical examples from lessons learned through the lens of both a marketing professional and a student affairs senior administrator.

Learn more at www.kent.edu/mentalhealth

Guest Names:
Angelique Daniels, Director of Marketing Strategy and Research, Kent State University
Dr. Talea Drummer-Ferrell, Associate Vice President for Student Life and Dean of Students, Kent State University

Guest Social:
Angelique Daniels LinkedIn: https://www.linkedin.com/in/angelique-cunningham-6956b540/
Talea Drummer-Ferrell LinkedIn: https://www.linkedin.com/in/taleadrummer/

Guest Bios:
Angelique Daniels:
Angelique Daniels is the director of marketing strategy and research for University Communications and Marketing at Kent State University and leads marketing research and strategy initiatives for priorities that advance Kent State’s Strategic Roadmap. She has also worked in roles that support first-year and transfer student transition and retention-based programs, as well as advancement and alumni communications at Kent State. She has taught journalism, mass communications, public speaking, and intercultural communication courses as an assistant lecturer. Angelique holds a bachelor's degree in electronic media, speech, and PR from Ashland University and a master's in communication from The University of Akron. Angelique resides in Cuyahoga Falls, OH with her husband, Michael Daniels, Ph.D., and their Doberman, Apollo.

Talea Drummer-Ferrell:
Dr. Taléa R. Drummer-Ferrell, or Dr. D. for short, is the Associate Vice President for Student Life & Dean of Students at Kent State University. Within the Division of Student Life, Dr. D.’s pillar is Advocacy, Support, and Well-being where she oversees 8 areas including the Care Team and the Office of the Dean of Students. Before her current role, Dr. Drummer-Ferrell has held roles within the Student Multicultural Center (SMC), Intercollegiate Athletics, Upward Bound, Residence Services, and Student Organizations including Fraternity & Sorority Life. Throughout her career, her focus has been on advocacy, leadership, academics, diversity, and the empowerment of the individual student. Dr. D. attended undergrad at Miami University where she became a proud member of Zeta Phi Beta Sorority, Incorporated, and earned her Bachelor’s Degree in Family Studies. She earned her Master’s Degree from the University of Louisville in College Student Personnel, and earned her Doctor of Philosophy from Kent State University in Higher Education Administration & Student Personnel. Dr. Drummer-Ferrell resides in Kent, OH with her family including her five-year-old daughter, who is her light and joy!

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Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

Next Episode

Ep. 2: FLOTUS Visits Forsyth Tech Community College

In January, the First Lady of the United States (FLOTUS), Dr. Jill Biden, visited Forsyth Tech Community College’s Campus to celebrate the National Science Foundation’s groundbreaking investment of $30 million in a biotechnology initiative to revolutionize STEM education and workforce readiness. Shane Baglini sat down with Dr. Janet Spriggs, President, and Devin Purgason, Executive Director of Marketing and Student Care, to talk about the ins and outs of planning for a dignitary to visit campus. Dr. Spriggs and Devin outline how their culture of collaboration prepared them for this event, how quickly the event came together, the moving parts involved, and the need to break down silos not only on campus but with the surrounding community to pull a First Family visit off.

Guest Names:
Dr. Janet Spriggs, President and Chief Executive Officer, Forsyth Tech Community College
Devin Purgason, Executive Director of Marketing and Student Care

Guests Social:
Find Dr. Spriggs on LinkedIn: https://www.linkedin.com/in/janetnspriggs/
Find Devin on LinkedIn: https://www.linkedin.com/in/devinpurgason/

Guest Bios:
Dr. Janet Spriggs - Bringing over two decades of dedicated service in public higher education, Dr. Janet Spriggs’ journey has led her to the proud presidency of Forsyth Technical Community College. Her institution is more than an educational entity; it's a transformative force for workforce empowerment and a driver of economic vitality. Her academic roots are firmly planted, with an EdD in Higher Education Administration from Northeastern University, enriched by the prestigious Aspen Institute's New Presidents and Rising Presidents fellowships.

Devin Purgason - Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision.

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Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/