The Story of a Purpose-Driven Brand
10/12/22 • 25 min
Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.
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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:
Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.
______
Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:
Previous Episode
How to Differentiate Your Product
Many businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.
______
Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:
Next Episode
Business Tips from the Middle East
The recall of the most helpful business tips and insights from the previous episodes:
▪️ Being a Businesswoman in the Middle East with Bayan AlOtaibi
▪️ Brand Strategy is Your Power in Business with Wael El Barbary
▪️ How to Succeed in Luxury Business with Ksenia Ternyuk
▪️ How to Differentiate Your Product with Daniela Rossi
▪️ The Story of a Purpose-Driven Brand with Katerina Papatryfon
Take a look at business development from the Middle East perspective.
Please enjoy and give me your feedback.
______
Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:
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