Brands Through Stories

Many businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.

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Visit our website Brands Through Stories
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Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.

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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:

• YouTube
• Apple Podcasts
• Spotify

The recall of the most helpful business tips and insights from the previous episodes:

▪️ Being a Businesswoman in the Middle East with Bayan AlOtaibi

▪️ Brand Strategy is Your Power in Business with Wael El Barbary

▪️ How to Succeed in Luxury Business with Ksenia Ternyuk

▪️ How to Differentiate Your Product with Daniela Rossi

▪️ The Story of a Purpose-Driven Brand with Katerina Papatryfon

Take a look at business development from the Middle East perspective.

Please enjoy and give me your feedback.

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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:

• YouTube
• Apple Podcasts
• Spotify

Do you know this fear of failure when you start an enterprise: what if it doesn't work out? However, business and personal development are impossible without new beginnings and experiences. Watch the new episode, get some entrepreneur motivation, and learn from our guest who has gone from his own company to employment and again starting a business.

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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:

• YouTube
• Apple Podcasts
• Spotify

Throughout my life in Dubai and working with inspiring women from this region, I have always seen Arab women as strong, inspirational, intelligent, and dignified. There is something truly magical about them; they combine genuine femininity with strong leadership and power - qualities traditionally associated with men. Unfortunately, there are still many stereotypes that exist about Arab women, particularly those from the Gulf. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha's hard work and dedication to her career have taken her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this engaging conversation, Maitha shares her vision of "humanising" the industry and creating inspiration and love for this sector through a new brand narrative.
This episode is truly inspiring and filled with passion and pride for the UAE. It shows a great case study of how we can transform even the most traditional industries into captivating stories that people want to hear about. Enjoy the episode, share it with others, and don't forget to leave your thoughts in the comments!Throughout my professional journey, I have always regarded Emirati women leaders as strong, inspirational, intelligent, and dignified. There is something truly magical about the empowering, kind, and purposeful atmosphere that thrives in companies led by such feminine and confident leadership. However, stereotypes about Arab women, particularly those from the Gulf, still persist. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha’s remarkable journey takes her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this inspiring conversation, Maitha shares how she’s leading the charge to shape the brand’s narrative, humanise the industrial sector in the UAE, while leveraging the company’s legacy to shape its future. If you’ve ever wondered how leadership and passion can transform even the most traditional industries, this episode is for you. Enjoy it, share with others, and don't forget to leave your thoughts in the comments!

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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early:

• YouTube
• Apple Podcasts
• Spotify