How to Differentiate Your Product

10/02/22 • 20 min

Many businesses today face challenging times—the market is oversaturated with supply, and, therefore, strong competition exists. A product is just a commodity, so there is always a substitute for it. How to make your product stand out in the market and drive sales? What can help you create an emotional connection with the customer? In this episode, you will find answers from Daniela Rossi – Buying & Merchandising Retail Consultant with more than 20 years of experience.

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Visit our website Brands Through Stories
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Visit our website Brands Through Stories
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Previous Episode

Running a Podcast: Tips for Beginners

Creating content helps businesses interact with their customers, build a strong emotional connection with them and develop the brand. Today, podcasts are one of the popular ways of content creation. How to start a podcast? How to monetize a podcast? Does podcast production require a big team? A b2b marketeer and professional podcaster – Larisa Varlamova – will give valuable tips for beginners in podcasting.

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Next Episode

The Story of a Purpose-Driven Brand

Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.

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Visit our website Brands Through Stories
Subscribe on platforms to get new episodes early: