Brands, Beats & Bytes - Album 2 Track 25 – Bruce Lefkowitz, Founding Partner at Six Pack Media, formerly EVP of Ad Sales, Fox Network Group, SVP Discovery Ad Sales, VP of Ad Sales at Turner.

Album 2 Track 25 – Bruce Lefkowitz, Founding Partner at Six Pack Media, formerly EVP of Ad Sales, Fox Network Group, SVP Discovery Ad Sales, VP of Ad Sales at Turner.

09/17/20 • 90 min

Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights: • Brut Day by Faberge - https://www.youtube.com/watch?v=G9ElSFcr7Ho&feature=youtu.be • Right People + Diverse Team Culture = Results • Nice to be important, but important to be nice • “Don’t sell me, tell me” • Words Matter • 32, 6, 312, 290 • Power of Athletes as Brands • FINALS #Turner #Fox #Discovery #6packmedia #PennBasketball #adsales #marketing #sportsmarketing #Branding #HOF

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undefined - Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.

Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.

Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career • Dig into the “why” • In your career, optics really matter • Only stupid question is the one you ask more than once • Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you • Can’t have tech for tech’s sake • Tech founders bring EVERYONE into the room #brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft

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Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc.

Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.

Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!! Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!
Oh and lots to learn including these highlights:

Competitive spirit, take it to work and use to your advantage
If you are not failing, you are not pushing the envelope enough
“Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
Iterate, iterate, iterate!
70/20/10 Rule
Finding the tech personalization and privacy balance
DRIP
B2B vs. B2C Marketing

#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing