Brands, Beats & Bytes

Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: • Be thoughtful and strategic before initiating action • Market research/analytics is a great pathway to the CMO role • Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary) • Demonstrate honesty and candor and if you can, do it diplomatically • Be genuine to who you are and fully leverage that in career and life • As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company • Brand purpose is essential foundation for marketing success • Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free • In marketing department, strive for build a “resume” culture • Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographic Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. Here are the links to the article and Ted Talk Sydney referenced in the podcast: Lori Hutcherson article Ted Talk by Verna Myers #sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights: • Tyranny of the denominator • Don’t get lost in the activity, focus on driving growth and outcome • As a marketer, starting at a wonderful company such as P&G can set up your entire career • There would be no premium brands if all decisions were rational • Make an impact! • Delegating vs. Empowering • Leaning into AI for marketers Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward. #pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter

3 of our previous guests share their biggest F-up's: 1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight. 2) Seth Greenberg – This ‘Sit down comedian’ has turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever...forever, ever, forever, ever... 3) Louis Carr - Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your journey • Be curious! • Know the difference between job description and the real job • Be a multi- dimensional marketing athlete • Social impact is a moral responsibility, not a strategy • Deconstruct your brand to understand it to the fullest #russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711