Brands, Beats & Bytes
Brand Positioning Doctors
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Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc.
Brands, Beats & Bytes
11/07/20 • 77 min
Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.
Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!! Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!
Oh and lots to learn including these highlights:
- Competitive spirit, take it to work and use to your advantage
- If you are not failing, you are not pushing the envelope enough
- “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
- Iterate, iterate, iterate!
- 70/20/10 Rule
- Finding the tech personalization and privacy balance
- DRIP
- B2B vs. B2C Marketing
#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing


08/27/20 • 60 min

08/14/20 • 64 min




05/15/20 • 82 min

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group
Brands, Beats & Bytes
11/13/20 • 105 min
Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.
Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights:
- Cultivate relationships, it will serve you in many ways
- Take risks, there are no rules, chart your own territory
- Know your brand- where are you with trust, reliability, authenticity and value?
- Don’t get caught in “Not invented here”
- In negotiations, two huge things to figure out:
- What game are we playing
- Who is Don Corleone
- Be a savant on asking questions
- With your career, follow your passion, build foundation stones, don’t rush it
- Human observation is data
- Don’t stop learning!
- Confidence in you
Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast
#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu
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FAQ
How many episodes does Brands, Beats & Bytes have?
Brands, Beats & Bytes currently has 146 episodes available.
What topics does Brands, Beats & Bytes cover?
The podcast is about Culture, Branding, Tech, Marketing, Entrepreneurship, Public Relations, Advertising, Podcasts, Digital Marketing, Business and Content.
What is the most popular episode on Brands, Beats & Bytes?
The episode title 'Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc.' is the most popular.
What is the average episode length on Brands, Beats & Bytes?
The average episode length on Brands, Beats & Bytes is 72 minutes.
How often are episodes of Brands, Beats & Bytes released?
Episodes of Brands, Beats & Bytes are typically released every 7 days, 1 hour.
When was the first episode of Brands, Beats & Bytes?
The first episode of Brands, Beats & Bytes was released on Apr 18, 2019.
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