Laugh, Troll, Repeat: Jessica Christine on Using Humor to Expose MAGA

01/22/25 • 47 min

In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her journey from posting poetry and trauma support to becoming one of TikTok’s most entertaining progressive voices.

The conversation dives into Jessica's creative process, including her viral prank calls and how she navigates the surreal MAGA bubble with humor and empathy. She also discusses the challenges of addressing political misinformation, her feelings post-election, and her hopes for the future in the face of Trump’s administration.

With the TikTok ban looming, we explore the potential fallout for creators, political messaging, and community-building. We discuss alternative platforms, the role of progressive creators in a divided digital landscape, and how Democrats can use storytelling to strengthen their brand beyond election cycles.

Finally, the episode touches on awakening a cultural movement toward Democratic values and countering the rise of MAGA extremism. Jessica opens up about standing up to her MAGA family, why local politics is critical, and how small actions can ripple into big changes.

🔗 To hear more from Jessica:
@whoisjessicaeubanks
@j.eubanks

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🔗 To hear more from Jessica:
@whoisjessicaeubanks
@j.eubanks

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g [email protected] if you’d like to be a guest on our show.

Previous Episode

What’s Next for Progressive Creators? With @danasinspired

In this 75th episode of Branding Democrats, we reconnect with painter, photographer, and progressive TikTok creator Dana (@danasinspired). Dana shares her reflections on the post-election landscape, diving into what went wrong for Democrats and what they need to prioritize to rebuild trust and energize the party moving forward.

The conversation touches on the potential TikTok ban and its implications for creators, exploring alternative platforms and strategies for digital political messaging. Dana is a passionate progressive and she gives her perspective on how the party can modernize its messaging to connect with younger voters and foster a culture rooted in empathy, science, and climate action.

From frustrations with Democratic leadership to opportunities for creators to lead the charge, this episode is packed with humor, critiques, and actionable ideas for the future of progressive politics.
To hear more from Dana:
@danasinspired

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g [email protected] if you’d like to be a guest on our show.

Next Episode

Flooding the Zone

In this episode, we discuss the overwhelming chaos of Trump's early weeks in office, focusing on his executive orders and their damaging impact. We talk about the grant pause, pressure on federal workers to resign, ICE deportations, and other unprecedented disruptions. The hosts explore Trump’s deliberate strategy to "flood the zone" with chaos, a tactic designed to paralyze the media and public, preventing a coherent response to his actions.

A key part of the discussion is how Project 2025 anticipated and enabled this chaos, questioning why so many dismissed its warnings. We analyze whether Americans now recognize the reality of Trump's governance and its long-term consequences.

The episode shifts toward solutions, emphasizing the need for Democrats to recognize these tactics as intentional and respond strategically. Instead of reacting to everything, Democrats should focus on five critical issues: women’s rights, affordable healthcare, gun safety, environmental protection, and affordable housing. We stress the importance of not playing into the media’s normalization of Trump and his extreme policies.

The conversation broadens to discuss the lasting influence of the MAGA movement beyond Trump himself. The hosts examine how Trump’s blame-shifting — targeting DEI, liberals, and government institutions — serves his agenda, and how Democrats must effectively counteract these narratives.

Despite the chaos, we project hope, reminding you all that the pendulum can swing back — if Democrats fight strategically.

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g [email protected] if you’d like to be a guest on our show.