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Branding Democrats

Branding Democrats

Ken Weber

Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.

We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.

Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.

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Top 10 Branding Democrats Episodes

Goodpods has curated a list of the 10 best Branding Democrats episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Branding Democrats for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Branding Democrats episode by adding your comments to the episode page.

Branding Democrats - The Post Election Debrief.

The Post Election Debrief.

Branding Democrats

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11/06/24 • 46 min

Take care of yourselves today.
We will keep fighting. This is just the beginning.

Want to be a part of the Branding Democrats Community?
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Instagram: @brandingdems

TikTok: @brandingdems

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Branding Democrats - TikTok's Guru of Democratic Messaging: @off_jawaggon
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08/08/23 • 35 min

For the fifteenth episode of "Branding Democrats," we're thrilled to welcome our guest, Jordan Waggoner, better known as "@off_jawaggon" on TikTok. Jordan's recent viral video, dissecting the Democratic Party's branding struggles, has sparked conversations across generations. Today, we delve deep into his perspective on why he believes "Democrats suck at branding."
Jordan's TikTok presence is characterized by a casual yet insightful approach. As he strolls through the scenic landscapes of Minnesota, his neon shirt, shades, and hat belie the depth of his well-researched content. Our conversation explores Jordan's political journey, tracing his transformation into a vocal advocate for Democratic principles and a well-known social media star.
During our discussion, we delve into the role of branding and messaging in effectively engaging a diverse audience. Jordan emphasizes the importance of leveraging emotional resonance and personal relevance, particularly when targeting younger generations like Gen Z.
We discuss recent poll trends, including the startling parity between Biden and Trump in certain surveys. To prevent a closely contested election, we urge Dems to target and engage untapped voter reservoirs. Being a Midwest native, Jordan provides firsthand insight into how Dems have fallen short in rural America. We encourage Democrats to prioritize critical issues such as healthcare, internet access, and education to bridge the gap with these demographics. Democrats need to communicate policies that directly impact their lives and show up in these areas.
Another crucial element of Jordan’s branding advice to Dems revolves around appealing to emotions. By presenting policies in easily digestible formats, Democrats can effectively break through the noise and win over voters. We need messaging that transcends mere statistics. Democrats have the facts on their side; let’s not forget this. However, truth alone doesn’t always sell.
A heartfelt thank-you goes out to Jordan for joining us on this episode! To learn more about Off Ja Waggon and his content, check Jordan out on TikTok @off_jawaggon.

Want to be a part of the Branding Democrats Community?
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Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

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In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her journey from posting poetry and trauma support to becoming one of TikTok’s most entertaining progressive voices.

The conversation dives into Jessica's creative process, including her viral prank calls and how she navigates the surreal MAGA bubble with humor and empathy. She also discusses the challenges of addressing political misinformation, her feelings post-election, and her hopes for the future in the face of Trump’s administration.

With the TikTok ban looming, we explore the potential fallout for creators, political messaging, and community-building. We discuss alternative platforms, the role of progressive creators in a divided digital landscape, and how Democrats can use storytelling to strengthen their brand beyond election cycles.

Finally, the episode touches on awakening a cultural movement toward Democratic values and countering the rise of MAGA extremism. Jessica opens up about standing up to her MAGA family, why local politics is critical, and how small actions can ripple into big changes.

🔗 To hear more from Jessica:
@whoisjessicaeubanks
@j.eubanks

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - State Matters: Inside the DLCC with Heather Williams
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10/31/23 • 40 min

Welcome to another episode of the Branding Democrats podcast! On this episode, we have a very special guest, Heather Williams, who currently serves as the interim president of the Democratic Legislative Campaign Committee (DLCC). The DLCC is a vital force in shaping the political landscape of state legislatures across the United States. Heather, as a former executive director of the DLCC, is here to discuss her journey, leadership within the Democratic Party, and the critical role the DLCC plays in the world of politics.
In this episode, we delve into the DLCC's mission and the importance of state legislatures in shaping our daily lives. Heather sheds light on the organization's strategic goals, from creating new Democratic majorities to protecting democratic governor's vetoes and building supermajorities in legislatures.
One of the key topics discussed is the upcoming elections in Virginia, a critical battleground for the Democratic Party. Heather explains how these elections have significant implications for issues like reproductive healthcare and voting rights, making it a pivotal moment for the state and beyond.
Heather shares with us how every American can contribute to protecting democracy. While voting is crucial, she highlights the power of supporting local campaigns, even if you live in a state with a strong Democratic presence.
Join us in this conversation with Heather Williams, as we explore the critical work of the DLCC in shaping the future of our nation.

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - Finding Humor in the Madness with Tatum Price
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09/13/24 • 44 min

In this episode of Branding Democrats, we are joined by stand-up comedian and TikTok content creator Tatum Price, known as @senoritafancypants, to discuss how political messaging is evolving as we dive deeper into the election cycle. Tatum shares her journey into politics, her unique approach to political satire on TikTok, and the challenges of navigating the platform's algorithm—especially as a creator focused on progressive content.
We begin the episode by exploring how Kamala Harris can reach moveable voters who are tired of Trump but hesitant about Democrats. We debate the effectiveness of negative Trump messaging versus positive Kamala-Walz branding, highlighting what resonates best with undecided voters.
The conversation shifts to the economy, Kamala’s plan to build an opportunity economy, and how Democrats can reframe their narrative to be seen as the party that fights for everyday Americans. With the presidential debate around the corner, we offer predictions on how Kamala can stand out against Trump and discuss key strategies for Democrats to capitalize on this moment.
We wrap up the episode by discussing the role of laughter in politics. As a comedian, Tatum shares how making light of what’s going on helps people feel less anxious about the news. She also highlights how she uses humor to point out the hypocrisies of Trump and the Republican Party.
To hear more from Tatum: @senoritafancypants

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - Democracy Grief with @chiodosupply
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10/17/23 • 46 min

In this week's episode of The Branding Democrats podcast, we engage in an open and candid conversation with Chiodo Supply, a passionate and progressive TikTok creator. Chiodo shares his unique journey into the realm of political commentary on TikTok and how it became a significant part of his life, particularly during the tumultuous Trump era. He reflects on the sense of solace and community he found on the platform among like-minded individuals who shared his progressive values.
Amid the backdrop of global events, our discussion pivots towards the complex and ongoing conflict between Israel and Palestine. Our aim is to provide a fresh perspective on this deeply nuanced issue and to examine the role of international players in the conflict. Furthermore, we address the potential impact of Israel and Palestine on the upcoming presidential election and the potential division it might sow among the American electorate.
As the episode nears its conclusion, we shift our focus to the actions of former President Donald Trump and his continuous efforts to undermine democratic processes. We emphasize the need for stricter regulations to curb the spread of false information by politicians, acknowledging that misinformation can intensify the divisions within our nation. Ultimately, we stress the fundamental values of unity, truth, and accountability in American politics, as they are vital for shaping the future of the United States.
To hear more from Chiodo Supply...
TIKTOKS(s): @chiodosupply4ever and @chiodosupply4.0

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - From TikTok to the Ballot Box with @RTPtalks
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07/02/24 • 48 min

In this episode of Branding Democrats, we welcome progressive creator Jay, best known as @RTPtalks on TikTok.
We start the episode with Jay sharing his journey from being a former Republican and lifelong Mormon to now not only being a Democrat but also creating progressive content.
Our conversation then delves into the Republican focus on election fraud, the strategic implications for the GOP whether Trump wins or loses, and the potential for Trump to claim fraud if defeated. We discuss how the Democratic Party can counteract misinformation and enhance its messaging on economic policies, reproductive rights, and the integrity of the judiciary.
The discussion shifts to the potential dangers of a Trump presidency, particularly with Project 2025—a concerning initiative by Trump to ensure loyalty over competence in his administration. We talk about the threat of Trump severely undermining democratic institutions and the integrity of governmental operations.
The episode concludes by emphasizing the importance of messaging and the role of media in shaping public perception. Jay talks about the power of engaging content and live discussions in shifting political views, particularly among those initially resistant to Democratic ideas.

To hear more from Jay/RTP:
TikTok: @RTPtalks

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - Be a Part of the Solution with @wontbesilent
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01/16/24 • 45 min

Welcome to another episode of the Branding Democrats podcast with guest, Abe Gurko, known as "Won't Be Silent" on TikTok. Abe, a writer, producer, and notable content creator, joins the conversation to share his insights on politics, activism, and the power of messaging.
Our conversation explores the notion of Trump as a businessman and celebrity, emphasizing the disconnect between perception and reality. We highlight the failure of Trump's business ventures and the role of media, particularly "The Apprentice," in creating a false image of his success. As a former New Yorker, Abe says that even before his entrance into politics, “Trump stunk up New York City...”. And since his presidency, he’s stunk up the country too!
The discussion shifts to how Democrats need to engage specific demographics, particularly older individuals. Abe urges a focus on mobilizing people over 40, who may have a deeper appreciation for the challenges democracy has faced. In contrast, we talk about younger voters, who may have turned their back to the party, solely based on Biden's response to the Middle East.

The episode concludes with a discussion about the "Won't be Silent" movement, where Abe talks about the importance of creativity, music, and community engagement. He highlights the need for unity and encourages people to participate actively in democracy. Want to be a part of the solution? Go vote!
Thanks for tuning in. See you next week.

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

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TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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In this episode of Branding Democrats, join hosts Ken, Daryl, and Gabriella as they delve into the world of conspiracy theories and examine their impact on society. Is the term "conspiracy theory" too mild? Should we label them as "wacky" or "crazy" to distinguish them from legitimate ideas? We think yes...
From the infamous flat Earth theory to the mind-boggling Paul McCartney replacement theory, we unpack some popular conspiracy theories that have captured public attention and been weaponized for political gain, particularly by the right-wing. We emphasize the importance of education, facts, and science in combating conspiracy theories and restoring trust in institutions and experts.
Additionally, we discuss figures like RFK Jr., a known anti-vaxxer and Democratic presidential nominee, who is being promoted by some Republicans as a tactic against Biden.
In this episode, we also stress the importance of Democrats shifting from defense to offense. To do this, the party needs to message their values better, counter false accusations, and capitalize on Republican shortcomings.
To conclude, we explore the challenges posed by artificial intelligence (AI) in the form of deep fakes and misinformation. We advocate for regulation and protections to ensure the responsible use of AI technology.
Tune in and unravel the complex world of conspiracy theories, political strategy, and the pursuit of truth.

Note: This episode covers a wide range of topics and viewpoints, with an emphasis on fostering critical thinking and promoting informed discussions.

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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Branding Democrats - Rich, Radical & Ruining America with @Zak.Kimball
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02/18/25 • 48 min

In this episode of Branding Democrats, we are joined by progressive political creator Zak Kimball (@zak.kimball) to unpack the chaos unfolding under Trump’s second presidency. We dive into the ongoing DOGE controversy, exposing how Elon Musk, despite claiming to make government more efficient, is really just ensuring he gets richer while operating with a massive conflict of interest. Zak breaks down how Trump’s first month in office has already caused economic harm, eroded democratic checks and balances, and set the stage for even more authoritarian overreach.

We highlight the ongoing failure of Democratic messaging—why the GOP stays united around their narratives while Democrats struggle to define their own—and why alternative media and digital creators are now more critical than ever in countering right-wing propaganda. With Musk’s increasing influence over government contracts, Trump’s blatant disregard for legal constraints, and the Supreme Court’s unreliable role as a check on executive power, the stakes couldn’t be higher.

Despite the grim outlook, the episode ends on a note of action: how social media can still be a force for good, why Democratic messaging must become bolder, and how digital creators can step in where political leaders are falling short.

To hear more from Zak:

Social: @Zak.Kimball

Podcast: United Debates of America Podcast

Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇

Instagram: @brandingdems

TikTok: @brandingdems

Twitter: @brandingdems

Email g[email protected] if you’d like to be a guest on our show.

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FAQ

How many episodes does Branding Democrats have?

Branding Democrats currently has 80 episodes available.

What topics does Branding Democrats cover?

The podcast is about News, Branding, Democrats, Marketing, Democrat, Democracy, Podcasts, America and Politics.

What is the most popular episode on Branding Democrats?

The episode title 'The Post Election Debrief.' is the most popular.

What is the average episode length on Branding Democrats?

The average episode length on Branding Democrats is 44 minutes.

How often are episodes of Branding Democrats released?

Episodes of Branding Democrats are typically released every 7 days, 4 hours.

When was the first episode of Branding Democrats?

The first episode of Branding Democrats was released on Apr 18, 2023.

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