Branding Democrats

In this episode, we welcome Matthew Krayton, founder of Publitics, an award-winning firm specializing in political strategy, public affairs, and public relations.
Matthew begins by sharing his journey from aspiring high school social studies teacher to prominent political consultant, including his work with the Biden campaign. We explore the role of political consultants and address criticisms related to campaign funding, with Krayton highlighting the challenges of "fundraising to fundraise."
The discussion then pivots to the Democratic Party's need for culturally relevant messengers to effectively convey the party's values. Matthew critiques the Republican Party's successful negative branding of Democrats and advocates for a clearer, more consistent Democratic messaging strategy.
We delve into the complexities of modern campaigning, where Matthew underscores the growing challenge of engaging audiences through mass communication. He champions the importance of genuine one-on-one interactions for effective messaging. Addressing the disillusionment among younger voters, particularly regarding Biden's handling of the Middle East, Krayton argues for empathetic communication of complex international issues, moving beyond simple soundbites.
The episode wraps up with a focus on storytelling and personalized narratives to make policy impacts more tangible and emotionally resonant. Matthew discusses using real-life examples to demonstrate how Democratic policies benefit individuals and communities, reinforcing the party's brand as empathetic and people-focused.

Publitics Website
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In this episode of the Branding Democrats podcast, we dive deep into the world of politics, justice, and democracy with special guest Matteo il Pazzeo, known as the Justice Guy across social media. Matteo shares with us his unique perspective as an immigrant, constitutional law expert, and content creator, who is passionate about political and social justice.
In our conversation, we discuss the GOP's stance on Russia, with a focus on recent developments including the tragic fate of Alexei Navalny and the alarming support of authoritarian regimes by Trump and his allies. Matteo, Gabriella, and Ken dissect the implications of such alliances for U.S. democracy, the rule of law, and international relations, drawing parallels to historical precedents and underscoring the existential threat posed to global peace and democracy.
To conclude the episode, we underscore the critical importance of voter engagement and education in safeguarding democracy. Stay informed, actively participate, and understand the profound impact of your votes on the future of the country and the world!
To hear more from Matteo “The Justice Guy”:
TikTok: @matteo_il_pazzeo
IG: @matteo_il_pazzeo

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In this week's episode of Branding Democrats, we dissect recent political events and their impact on the Democratic brand. Ken shares insights from his first venture into TikTok live sessions, discussing how these platforms offer unique opportunities for political commentary and for connecting with younger audiences.
The conversation shifts to a detailed analysis of President Biden's recent State of the Union address, applauding his performance and the potential effects on voter confidence and donation trends. We touch on age concerns, policy highlights, and Biden’s strategic avoidance of naming his predecessor.
The episode also explores the Supreme Court's untrustworthiness and its long-term impacts on democracy. Ken shares his skepticism about Trump facing any significant consequences, even if convicted. We lament the public's normalization of unacceptable behavior and the dangerous precedent it sets for future leaders. Touching on lifetime appointments to the Supreme Court, Ken criticizes the undemocratic nature of these positions, advocating for term limits to ensure accountability and adaptability within the judiciary. This sparks a broader discussion on the importance of educational awareness and active participation in the democratic process, especially in light of the MAGA movement's anti-science and anti-progress stance.
As mentioned in the episode, if you would like to donate to grassroots organizations who are doing hands-on work to safeguard our democracy, check these out:
Dream for America
DemCast
The Media and Democracy Project

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In this episode of Branding Democrats, we are joined by esteemed NYC lawyer David Zaslavsky, who is also known on TikTok as Dave the Angry Lawyer.
In our conversation, Dave, a seasoned New York City lawyer and social media creator, brings a unique perspective on the intricacies of Donald Trump's legal battles, the Republican Party's glaring hypocrisy, and the broader implications for American democracy.
As the conversation unfolds, Dave shares his journey from practicing family law to becoming a vocal critic of MAGA on TikTok. We discuss the current Trump disqualification Supreme Court case from a legal perspective, emphasizing the fragile state of American democracy.
Dave shares with us his legal expertise regarding Trump and his numerous indictments and accusations that would ruin any other political figure. The discussion tackles the unconditional loyalty of MAGA despite overwhelming evidence of his unfitness for office.
We wrap up the episode with a conversation on Democratic branding and the misconception of Democrats as the "other”. We emphasize that Democratic policies align with the majority of Americans, meaning that we need to, more than ever, mobilize non-voters and independents.
For everyone listening, we encourage a more informed, engaged, and proactive approach to political participation. We have a collective responsibility to shape the future of their country (and save it from Trump!)

To hear more from David:

TikTok: “Dave the Angry Lawyer” @famlawnyc

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In this episode of the Branding Democrats podcast, we are joined by Bobby from the Bronx, a repeat guest known for his work with Democrats Abroad and his social media presence.
The discussion opens with an acknowledgment of the electric energy around Kamala’s campaign, with Bobby expressing optimism about her ability to shift the election dynamics. We praise Walz as a perfect complement to Kamala, highlighting his Midwestern roots, military service, and relatable persona, which we believe counters the Republican narrative of Democrats as "radical liberals."
The conversation transitions to the significance of Kamala’s accomplishments, including her role in breaking the most ties in U.S. Senate history and her participation in key legislative victories like the Inflation Reduction Act. We also discuss how Kamala’s presence on the ticket has reinvigorated Democratic messaging, contrasting it with Trump’s increasingly incoherent public appearances.
We touch on the upcoming Democratic National Convention and how Democrats should frame their messaging leading up to the election. We agree that Kamala and Walz present a "get things done" ticket that resonates with voters, especially in key battleground states where Kamala is currently leading in the polls.
The conversation closes with a discussion on the importance of down-ballot races, emphasizing that the success of the Democratic Party depends on maintaining control of both the House and the Senate.

To hear more from Bobby:

• Twitter/X
• Instagram

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