6. The Revival of the Hummer with Ahmed Nadeem and Yasser Mushtaq

12/28/20 • 99 min

Ahmed Nadeem and Yasser Mushtaq join the show to discuss the Hummer EV, electric cars, and the auto industry in general.
Key Takeaways from this episode:
1. If you're entering a saturated market, you have to give the people what they want and be better than the competition
2. Using your brand equity to spin off into different spheres will dilute your brand. To most people this may not really matter, but this will really upset your superfans.

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5. Branding Lessons from Bellroy with Mohammed Mohammed

Mohammed Mohammed joins the show to discuss his personal journey as a Bellroy fan.
Key Takeaways from this episode:
1. Innovation comes from a deep understanding of the problem
2. When designing solutions to problems that customers don't necessarily realize they have, you have to visually show the solution in action

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7. Branding Lessons from the Los Angeles Lakers with Jaraad Huq

Jaraad Huq joins the show to discuss the the branding of the Los Angeles Lakers.
Key Takeaways from this episode:
1. Attracting talented people is starts with culture from the top down
2. Be the hero in your own story