Branding Deep Dive with Ahmed Cheema

Today we’re talking to Lisa Staff and Deevo Tindall. Lisa and Deevo are award winning photographers who came together to start Sprout connectors which is a full service creative agency with a focus on social media management and content storytelling. They help small businesses strategically use social media to grow their brand.
In this episode we dive deep into the principles behind developing your own brand and voice on social media. How do you actually put yourself out there and get past the mental barriers that come with the territory?
If you’ve been sitting on the sideline waiting for the perfect moment to start putting yourself out there, this episode is a must listen.
Key Lessons:
1. Don’t give into comparisonitis - develop your own voice
2. Leverage the power of collective consciousness - surround yourself with people on the same mission as you and you’ll be surprised how much you’re able to grow compared to trying to do it all alone
Links:
Sprout Connectors: https://sproutconnectors.com/
A little Impolite Podcast: https://podcasts.apple.com/us/podcast/a-little-impolite-a-podcast-for-those-who/id1360851323
Lisa Instagram: https://www.instagram.com/lisastaffphoto/
Deevo Instagram: https://www.instagram.com/fusionphotog/

Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck.

In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way.

Key Lessons:

1. Brands are shortcuts for decisions - When looking at members mark products, people don’t even look at the price and make comparisons because members mark is established as the generic, cheaper brand
2. Speaking in the language of your customer will help you build trust

Asad's Podcasts
The Straight Path Podcast: https://open.spotify.com/show/5oR7C6sgD992ikfsyA5Z2P
Kahani Apni Zabani: https://open.spotify.com/show/6PXmHv3dKtzL7zuZfKKYWU

Today we’re talking to Ali Ahmed and Muhammad Tariq. Ali and Muhammad recently started a farm and meat processing services company called pure natural halal. For years they’ve visited local farms to perform the Udhiya (ritual islamic animal sacrifice), and they found themselves dissatisfied and disheartened at the lack of quality services being provided. Because of that, they decided they were going to do something about it.
Their mission is to bring the prophetic standard of excellence back into Udhiya process and back into farming in general. Last year they started off by sacrificing 40 udhiya animal Eid. This year they’re slated to do anywhere from 150-200 animals.
In this episode we dive deep into how they got started, what it is they’re actually doing, how they’re approaching running their business and marketing, and much more.
Key Lessons:
1. The best way to differentiate yourself is to solve a problem that no one else is solving
2. Don’t underestimate the role of experience - Ali and Muhammad have been doing this for years before they officially started a business. This allows them to really hit the ground running.
Links:
https://www.purenaturalhalal.com/
Instagram: https://www.instagram.com/purenaturalhalal/

Reagan ‘Frank’ Mackrill is a Brand Identity Designer from Sydney, Australia. His branding consultancy G’day Frank works with clients around the world to develop their brand identity and brand experiences. Specifically working with those in tech, health & wellness, as well as home & living industries. He’s a husband, father of 2 kids, Star Wars fanboy, podcaster and is a designer with 15 years of experience.

In this episode we dive deep into the definition of branding, demographics and psychographics, running a business, and much much more.

Key Lessons:

1. Take the time to understand both the demographics and psychographics of your target audience. This will help with making sure you’re positioning your product or service in a way that actually serves the target audience’s wants and needs.
2. There’s always going to be people that don’t value branding; don't let that get to you. Everybody still benefits from branding, subconsciously or not

WEBSITE:

gdayfrank.com

SOCIALS:

Instagram: @gdayfrank / https://www.instagram.com/gdayfrank

LINKEDIN:

Reagan Mackrill / https://www.linkedin.com/in/reaganmackrill/

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap.
The team discusses the implications of this and Elon Musk's twitter takeover in general.