Branding Deep Dive with Ahmed Cheema

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he has hundreds of press appearances, including being a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken about brand love at leading companies, including L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and many others.

In this episode we dive deep into why we love brands, techniques for actually making people love our brand, his perspective on how Apple develops brand love, and much more.

If you want your customers to fall in love with your brand, this episode is a must listen.
Key Lessons:

1. If you want to get people to love your brand, you need to employ personification
2. If you want to develop brand love, you have to get serious about it. Start measuring it.

Links:

• Website: https://brandlovecentral.com/
• Book: https://brandlovecentral.com/book/
• U of M Dearborn Marketing Program: https://umdearborn.edu/cob/graduate-programs/degree-programs/ms-marketing

Omar Ilyas, co-founder of Paani, joins the podcast to discuss the journey of branding an international non profit from scratch. This episode is part 2 of the discussion.

Ahmed Nadeem and Yasser Mushtaq join the show to discuss the Hummer EV, electric cars, and the auto industry in general.
Key Takeaways from this episode:
1. If you're entering a saturated market, you have to give the people what they want and be better than the competition
2. Using your brand equity to spin off into different spheres will dilute your brand. To most people this may not really matter, but this will really upset your superfans.

Maseer Rabbaig joins the show to discuss Volkswagen's April fools joke this year. The company claimed that it was changing its name to Voltswagen to signify that it was going towards an electric future. However, this announcement was leaked a few days early and VW played along with it until finally saying it was a joke later on.
Key takeaway from this episode:
Be conscious of your brand's personality when posting content.

ALIM Summer Program: https://www.alimprogram.org/summer-program.html
Today we’re talking to Ustadh Ubaydullah Evans. Ustadh Ubaydullah is the resident scholar at the American learning institute for muslims and teaches for numerous programs and organizations both in the Chicago area and nationally.
In this episode we dive deep into what shapes our perceptions, why Ustadh Ubaydullah wears the clothes he wears, what brands represent to a people, and much more.
Key Lessons:
1. Your judgement concerning something is really just an extension of how you conceive of that thing. How you conceive of something is really just an extension of your experience with that thing.
2. Branding is happening whether you like it or not. The perceptions we have were carefully constructed by someone else - its important to understand and be aware of that