48. Eli Lilly Catches the Twitter Blues

11/15/22 • 40 min

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap.
The team discusses the implications of this and Elon Musk's twitter takeover in general.

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47. Branding a Barbershop with Mohammad Turaani

Today we’re talking to Mohammad Turaani. Mohammad owns and operates a barber studio in Canton, Michigan and is involved in youth programming and teaching.

In this episode we dive deep into Mohammad’s journey to become a barber, opening up his own studio, getting clients, running multiple instagram accounts, and much more.
Key Lessons:

If you’re operating multiple social media accounts, you have to be very clear about the target audience and messaging for each account.
Sticking to a color theme can be a powerful way to remain top of mind for your customers.

Links:
Mohammad Turaani Instagram: https://www.instagram.com/mohammad_turaani/
Barber Turaani Instagram: https://www.instagram.com/barber_turaani/
Booking page: barberturaani.booksy.com

Next Episode

49. The Marketing Funnel with Kristi Mitchell

Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing.

In this episode we dive deep into the marketing funnel, how to measure results of your marketing efforts, the jobs to be done model, and much more.

If you feel like you have no idea what you’re doing with your marketing, this episode is a must listen.

Key Lessons:

Marketing funnel - Take a look at your marketing strategy and see where you have gaps in taking people from unaware to paying customer
Jobs to be done model - Understand who your target audience is, talk about their pain points and frame it as a job to be done - this will attract your target audience right to you

Kristi's Website: https://www.kristimitchell.com/