
Use Content Design to Connect with Your Target Audience with Emily Siner
10/18/21 • 25 min
Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode length to marketing strategies as well as pre and post production.
> Ready to start your own branded podcast? Let us help you get started with a free consultation.
Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode length to marketing strategies as well as pre and post production.
> Ready to start your own branded podcast? Let us help you get started with a free consultation.
Previous Episode

Craft a Long Game Strategy to Curate Your Content with Joe Pulizzi
Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. He joins us to discuss how marketing has shifted since the pandemic and offers suggestions for targeting an audience. He also explains how podcasts can provide brands with unique, long-term engagements with current and future customers.
> Ready to start your own branded podcast? Let us help you get started with a free consultation.
Next Episode

Choose Guests Who Will Grow Your Audience with Grant Jenkins
New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only connect with your existing audience, but also bring your show some of theirs. He offers a checklist for qualities every guest should have and effective ways to invite, prep and interview them as part of the larger conversation you want to create.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/brandcasting-with-relationary-marketing-176278/use-content-design-to-connect-with-your-target-audience-with-emily-sin-17044831"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to use content design to connect with your target audience with emily siner on goodpods" style="width: 225px" /> </a>
Copy