Somi Arian on Raising Women's Socioeconomic Status
09/17/21 • 49 min
Somi Arian is a tech philosopher, award-winning filmmaker, author, entrepreneur, and a LinkedIn top voice in the UK. She has a background in philosophy of science and technology. She describes her role in society as a transition architect, as humans merge with technology, and society enters a new phase of human evolution.
In this episode, we talk about Somi’s background growing up in Iran, moving to the UK, her filmmaking career and business, and her latest initiative to raise women's socioeconomic status through the Fempeak platform.
We discuss:
- Somi's entrepreneurship journey
- The fast growth of the Fempeak platform
- Somi's achievement in being a top voice on LinkedIn in the UK 3 years running.
- The importance of choosing the right social media platform and doubling down on it.
- Creating quality content by understanding your audience
LinkedIn: Somi ArianTwitter: @SomiArianInstagram: @somiarianWebsite: www.fempeak.aismartcookiemedia.comBook Somi recommended: Let it Go - Dame Stephanie Shirley
Valuable Resources:
Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Acceleratorwww.brandtuned.com
Somi Arian is a tech philosopher, award-winning filmmaker, author, entrepreneur, and a LinkedIn top voice in the UK. She has a background in philosophy of science and technology. She describes her role in society as a transition architect, as humans merge with technology, and society enters a new phase of human evolution.
In this episode, we talk about Somi’s background growing up in Iran, moving to the UK, her filmmaking career and business, and her latest initiative to raise women's socioeconomic status through the Fempeak platform.
We discuss:
- Somi's entrepreneurship journey
- The fast growth of the Fempeak platform
- Somi's achievement in being a top voice on LinkedIn in the UK 3 years running.
- The importance of choosing the right social media platform and doubling down on it.
- Creating quality content by understanding your audience
LinkedIn: Somi ArianTwitter: @SomiArianInstagram: @somiarianWebsite: www.fempeak.aismartcookiemedia.comBook Somi recommended: Let it Go - Dame Stephanie Shirley
Valuable Resources:
Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Acceleratorwww.brandtuned.com
Previous Episode
Logo Design Process with Ian Paget
Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community.
In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.
Among other things the episode covers:
- How to approach the design of symbols
- Meeting clients expectations around what visual creations can do for them.
- Ian’s approach in a naming project for a client.
- The common reasons why clients decide to improve their logos, and visual identity
- How a visual such as a logo represents what someone wants to be about
- Protecting assets such as logos through securing intellectual property
LinkedIn: Ian PagetTwitter: @ianpagetWebsite: logogeek.uk
Valuable Resources:
Register for the Brand Tuned book launch and view video interviews anytime on or after 28 Sep
Brand Tuned Acceleratorwww.brandtuned.com
Next Episode
Stef Hamerlinck on Branding and Distinctiveness
Stef Hamerlinck is a brand strategist and designer living in Belgium, and host of the podcast, Let's Talk Branding. He runs his own branding studio.
In this episode, we discuss what a brand is and how distinctiveness is fundamentally about making a brand stand out. Stef also shares his views on how many brand codes a business should have and gives examples for smaller and big brands to look at. We discuss:
- Brand strategy
- What brand and branding mean to Stef
- Differentiation and distinctiveness
- How the context in which a brand is used impacts the brand codes to create
- The 'vibe' of brands that their visual language evokes
- The reason for rebranding or choosing a new name
- Protecting your distinctive brand assets through intellectual property
- How Stef decides whether to create a symbol in his branding work
- Brands Stef admires: Kellogs and Ritchie Lemonade
LinkedIn: Stef HamerlinckTwitter: @stefhamerlinck Instagram: @letstalkbranding Website: www.stefhamerlinck.comOther links:
Course on brand strategy research: brandstrategyresearch.comBlog: letstalkbranding.comValuable Resources:
Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Acceleratorwww.brandtuned.com
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