The Wizard of Ads Interview – Roy H. Williams (Part 1)

10/16/23 • 31 min

Mark and Lorraine welcome The Wizard of Ads, Roy H. Williams, to the show today. The first 30 minutes of our interview (part 1 of 3) with the wizard covers the genesis of the Wizard Academy, how Roy came up with The Wizards of Ads moniker, and why sound is so critical to human emotion, memory, and memorable advertising. Each word had us sitting on the edge of our chairs and we’re excited to bring this first of three parts to our subscribers.
Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.

Previous Episode

How Positioning Impacts All Marketing Disciplines

This week Mark and Lorraine discuss how positioning permeates every single marketing discipline. As a business strategy, positioning should touch every corner of your business, but many marketers give it lip service and execute without a position. Learn why and how the practice of positioning can supercharge your marketing from PR to research and from media planning to investor relations.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.

Next Episode

The Wizard of Ads Interview – Roy H. Williams (Part 2)

Mark and Lorraine share part 2 of the interview with the Wizard of Ads, Roy H. Williams. Roy discusses deep insights on his understanding of the human condition and why we buy what we buy. From discussing reductionism and spirituality to "dead cows everywhere," Roy provides insights that any advertiser will appreciate. Learn:

why demographic targeting is a myth and how to properly target through the message,
why media targeting is so costly and the alternative we should consider,
why a prospect's realm of association is so critical,
why positioning is one of the most critical components of marketing, and
which books Roy recommends for marketers (it's only 3 titles long).

Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.

Brand Shorthand - The Wizard of Ads Interview – Roy H. Williams (Part 1)

Transcript

Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and today we have an amazing, very special guest with us, Roy Williams. Many of you know him as the Wizard of Ads. Roy, welcome to the Brand Shorthand Podcast.
Roy H Williams
There for a minute I thought I was I thought I'm looking forward to hearing this guy. I thought it was me so thank you for that very warm introduction, Mark and I look forward to spending some time with y