The Over-Saturation of Celebrity Marketing

05/05/25 • 30 min

Celebrity marketing is nothing new to the advertising industry, in fact it's almost rare nowadays to see a commercial or ad without a famous face in it. This week, Mark and Lorriane discuss the over-saturation of celebrity marketing and how advertisers can navigate through this crowd with the right strategy in mind. Join the positioning duo as they explore the rights and wrongs of celebrity marketing, share their thoughts on some well-known examples, and discuss the difference between influencers and celebrities.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!

Previous Episode

Generational Marketing

This week, Mark and Lorraine discuss generational marketing and why it might be a bad track for marketers to take. Tune in to learn about the implications of advertising based on generalities, what happens when you target too broad of an audience, and how to effectively expand your core audience. The positioning duo also shares their thoughts on Liquid Death's most recent chaotic collaboration.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!