Episode 11 | Tokenized products and tokenized relationships with GMoney

03/30/23 • 31 min

"Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoney

It’s a big question and you’ll have to like to this special GMoney podcast to get his point of view on the answer. And I guess that’s how I’m introducing our guest on this episode. GMoney. For those of you who don’t know him already, he initially made headlines early in the NFT speculation phase of 2020 / 2021 for buying a Cryptopunk, but it’s not his NFT collecting that we are talking about today. Rather it’s his luxury fashion company 9dcc, and his vision for where tokenized products can take business and the relationships that people have with brands.

You might recall an article I wrote at the end of last year about his company 9dcc and their Iteration-02 drop which allowed people wearing his clothing to distribute tokens from the NFT chip in the clothing item. If you haven’t read the article, you can find it here, but this Podcast is the follow-up to that article.

In our conversation, G shares a bit more about his vision for both 9dcc and for the potential of tokenized products to transform brand relationships in general. It’s a great conversation with one of the true pioneers, builders and deep thinkers in the space. I am certain there is something for everyone in this Podcast so give it a listen.

SPECIFIC TOPICS WE DISCUSS:

GMoney has been innovating and building in the web3 space since early days and he shares details about what’s influenced, what inspires him and a few hints on what his vision is for the future and what’s next for 9dcc. But more specifically what we cover in our conversation is:

Introductions
The vision for 9dcc as a tokenised product company
A social graph built on POAPs
Tokens as the bridge between digital and IRL connections
The potential this offers to marketing funnel
Scaling and transporting reputation across brands and channels
POAP Leaderboards at IRL events and how this gamifies things not just for marketing, but for human connection
Advice for brands
Where you get the best croissant in Paris

CREDITS & LINKS:

Host: Justin Peyton
Guest: GMoney

GMoney on Twitter
9dcc Website
Cedric Grollet as mentioned on the podcast

Nothing in this podcast should be considered Financial Advice.

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

"Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoney

SPECIFIC TOPICS WE DISCUSS:

Introductions
The vision for 9dcc as a tokenised product company
A social graph built on POAPs
Tokens as the bridge between digital and IRL connections
The potential this offers to marketing funnel
Scaling and transporting reputation across brands and channels
POAP Leaderboards at IRL events and how this gamifies things not just for marketing, but for human connection
Advice for brands
Where you get the best croissant in Paris

CREDITS & LINKS:

Host: Justin Peyton
Guest: GMoney

GMoney on Twitter
9dcc Website
Cedric Grollet as mentioned on the podcast

Nothing in this podcast should be considered Financial Advice.

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Previous Episode

Episode 10 | Understanding Open Loyalty with Brent Annells

“My member can get cool stuff because you can treat them like your member”

-Brent Annells

Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.

Welcome Brent and the team from Smart Token Labs.

While most people have been busy focusing on the art, Smart Token Labs has launched multiple open-source web3 products including Token Script and Alpha wallet. What are those you are asking ... well listen in. You will hear about what Brent and the team have been up to. But really, what you will hear is how they have been building a foundation for the future of loyalty - or Open Loyalty as they call it.

It’s an exciting discussion, and one that I hope will be of particular interest to all the brands and marketers who are listening in.

SPECIFIC TOPICS WE DISCUSS:

Brent has been at the forefront of emerging tech and channels for a long time. He built his reputation working with and helping to scale brands like Uber and Facebook to name just a few. He’s also worked on the agency side working directly with brands so he knows what they need. Now he’s busy showing the world how web3 is going to deliver value and what it offers to all of us. More specifically what we cover in our conversation is:

The products that Smart Token Labs has created and how they are being used.
Use case around tokenized car ownership and what benefits it will offer
How web3 solves many of the PII challenges associated with brand partnerships
Developing ticketing solutions and open perk solutions that both consumers and brands can leverage as a marketplace
The importance of wallets and tokens as reverse cookies in enabling Open Loyalty
The upcoming release of a Cricket membership - $20 for 20 pieces of utility
Open edition utility
How Marketers should think about Open Loyalty and token gated sponsorship

CREDITS & LINKS:

Host: Justin Peyton

Guest: Brent Annells

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/