73 - The Ultimate Guide to Increasing Your Business Value with Exitable's Tracy Gunn

11/22/23 • 30 min

Your host, Gerry Foster, talks with the Founder of Exitable, Tracy Gunn. Tracy is a business coach rather than an exit strategist. She believes that every small business owner is a superhero, capable of building something from nothing. Her company, Exitable, aims to educate and assist these superheroes in maximizing the value of their businesses before selling.

One of the key points Tracy emphasized was the importance of understanding the value of a business and how to increase it. While branding is valuable, it needs to be backed up by profit. Potential buyers are looking for businesses that can generate income without requiring their constant involvement. Tracy suggests implementing systems, technology, and delegation to create a more valuable and efficient business.

When asked, Tracy explained that she provides consulting services to help business owners implement strategies to increase their business value, she explained that they work directly with owners, especially those who are ready to retire or sell. They help owners identify their goals and needs, estimate the current value of their business, and develop a plan to reach their desired selling price. They also provide support and guidance throughout the implementation process.

To learn more about Tracy's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

To learn more about Tracy's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

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72 - Nurturing Educational Excellence for Everyone with Proven Principal's Nathaniel Provencio

Your host, Gerry Foster, talks with the CEO of Proven Principal, Nathaniel Provencio. Nathaniel Provencio has worked in the public education field since 2001 as a classroom teacher, building administrator, and associate superintendent. Nathaniel is a regional, state, and nationally awarded leader, author, and speaker.

Nathaniel partners with schools and districts across the United States to provide school leadership coaching, collaborative teaching and planning structures, school success audits, and community engagement enhancements. Contact Nathaniel to learn how to move your school or district to the next level.

To learn more about Nathaniel's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

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74 - How Can Emotion-Driven Copywriting Boost your Sales? with Kelsey Formost : Magic Words Copywriting's Kelsey Formost

Your host, Gerry Foster, talks with the Founder of Kelsey Formost : Magic Words Copywriting, Kelsey Formost. Kelsey's expertise lies in emotion-driven copywriting. She believes that the key to effective copywriting is to tap into the emotions of the audience. After all, humans make decisions based on emotions. She noticed a gap in the industry, particularly in B2B and large corporations, where copywriting often lacked a human touch and personal storytelling.

Her mission is to infuse personal, emotion-driven storytelling into copy in a way that doesn't come across as a sales tactic. She aims to connect with people who already have a problem that her clients can solve. This approach resonates with me, as I believe in the power of emotional-based branding and storytelling.

To learn more about Kelsey's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.