046: Tactic Tuesdays: The Wrong Customer Avatar
06/11/24 • 34 min
What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necessity of shifting his focus from the end users to the actual buyers. Mike discovered that the majority of Amazon purchasers are women, leading him to reframe his approach to appeal to wives, thus highlighting how high-end pool cleaning tools can enhance family time by freeing up their husbands' schedules. By understanding that emotional appeal can be just as vital as logical reasoning, Mike shares how this shift can expand your customer base and improve engagement.
We dive into the complexities of Amazon purchasing patterns, especially when multiple users share a single account. Gender roles and shared accounts can skew analytics, potentially causing inaccurate targeting. Listen as we break down effective strategies for analyzing and refining customer avatars through Amazon's powerful data tools. From virtual bundles and custom landing pages to targeted sponsored brand ads, we discuss how to leverage these resources to better understand and reach different demographics. Plus, learn how tools like PickFu can help you fine-tune your messaging before launching broader tests on Amazon.
Finally, we emphasize the importance of the post-purchase process and the invaluable insights gained from customer feedback. Surveying customers to understand who bought the product, who they bought it for, and their motivations can significantly refine your customer avatars and marketing strategies. Engaging with your audience through surveys not only provides crucial data but also fosters a sense of involvement and loyalty. Tune in for an episode packed with insights that could revolutionize your approach to customer targeting and engagement, helping your brand thrive on platforms like Amazon and beyond.
🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.
➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com
⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!
What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necessity of shifting his focus from the end users to the actual buyers. Mike discovered that the majority of Amazon purchasers are women, leading him to reframe his approach to appeal to wives, thus highlighting how high-end pool cleaning tools can enhance family time by freeing up their husbands' schedules. By understanding that emotional appeal can be just as vital as logical reasoning, Mike shares how this shift can expand your customer base and improve engagement.
We dive into the complexities of Amazon purchasing patterns, especially when multiple users share a single account. Gender roles and shared accounts can skew analytics, potentially causing inaccurate targeting. Listen as we break down effective strategies for analyzing and refining customer avatars through Amazon's powerful data tools. From virtual bundles and custom landing pages to targeted sponsored brand ads, we discuss how to leverage these resources to better understand and reach different demographics. Plus, learn how tools like PickFu can help you fine-tune your messaging before launching broader tests on Amazon.
Finally, we emphasize the importance of the post-purchase process and the invaluable insights gained from customer feedback. Surveying customers to understand who bought the product, who they bought it for, and their motivations can significantly refine your customer avatars and marketing strategies. Engaging with your audience through surveys not only provides crucial data but also fosters a sense of involvement and loyalty. Tune in for an episode packed with insights that could revolutionize your approach to customer targeting and engagement, helping your brand thrive on platforms like Amazon and beyond.
🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.
➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com
⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!
Previous Episode
045: Beth Benike: Transforming Necessity into a Thriving Brand, Retail Strategies, and Shark Tank Triumphs
Ever wondered how a simple idea can transform into a thriving brand? Beth Benike, the innovative founder of Busy Baby, reveals the fascinating journey from a mom’s necessity-driven solution to leading a successful business. Learn how Beth harnessed customer feedback and resources like Bunker Labs to evolve her product line, from bibs with tether systems to compact mats for high chairs. This episode is packed with insights into the power of customer interaction and the developmental milestones that shaped Busy Baby's growth.
Transitioning from an online sensation to retail success entails more than just great products. Beth shares her experiences as a female Army veteran navigating diversity certifications that opened doors to major retail opportunities, such as Target's accelerator program and Walmart's supplier diversity initiatives. Understand the intricacies of being retail-ready, from logistical readiness to managing margins, and how these elements collectively drive a brand’s strategic positioning in the market.
Prepare for a rollercoaster ride through Beth's Shark Tank journey, filled with unexpected outcomes and lasting impacts. From securing a spot on the show to leveraging the Shark Tank alumni network, discover how Beth’s military training fostered a resilience that has been vital in overcoming e-commerce challenges. We also touch on the importance of strong manufacturing partnerships, overcoming overstock dilemmas, and future growth strategies. Beth’s story is a treasure trove of entrepreneurial wisdom, practical advice, and an optimistic outlook on the road ahead.
🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.
➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com
⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!
Next Episode
047: Tactic Tuesdays: Upgrade Your Hiring Process
Hiring the right talent can make or break your business growth. Imagine the relief of not overburdening your existing team while seamlessly integrating new members who align perfectly with your organizational goals. In today's Tactics Tuesday episode of Brand Fortress HQ, we guide you through essential strategies to attract and retain top-tier talent. Mike and I discuss how tools like ChatGPT can help you create detailed role profiles, and how services like CriteriaCorp can streamline applicant grading—ensuring you never miss out on the perfect candidate due to a lack of structured processes.
Ever wondered how you can make job postings that not just attract attention but also resonate with the right candidates? We dive into the nuances of refining role profiles using ChatGPT for precise job postings, making it a breeze to list your openings on platforms like Indeed and LinkedIn. By engaging in iterative conversations with ChatGPT, you can tailor job descriptions that truly reflect your business needs. We also highlight the benefits of automating the screening process with CriteriaCorp, which saves time and effort while ensuring a perfect fit in terms of cognitive aptitude and personality.
When it comes to hiring an executive assistant, preparation is key. In our detailed discussion, we share best practices like using Loom videos to assess communication skills and the importance of asking pointed questions about candidates' past experiences. These steps are invaluable for customer-facing roles. Emphasizing structured assessments and surveys, we show you how to efficiently sift through a large pool of applicants to find the most qualified individuals. To wrap up, we provide actionable tips on crafting job postings that clearly define roles and communicate your company's mission, ensuring you attract high-quality candidates inspired by your vision. Tune in for insights that could transform your hiring process and elevate your business growth strategy.
🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.
➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com
⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!
Brand Fortress HQ: Amazon FBA Success Strategies - 046: Tactic Tuesdays: The Wrong Customer Avatar
Transcript
Welcome everyone to a Brand Fortress HQ podcast . On this Tactics Tuesday we're discussing what do you do when you're going after the wrong avatar or the wrong customer avatar and this is a conversation that came up as the three of us were discussing , and Mike thinks that he discovered that he's been going after the wrong customer avatar for going on seven years now . So with th
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